As health and wellness continue to be one of the most influential and fast-growing categories on YouTube, partnering with credible, expert-led creators offers brands a powerful way to build trust, authority, and long-term customer relationships.
Whether your goal is to launch a new wellness product, position your brand as a trusted authority, or drive measurable performance, these YouTubers offer the reach and credibility needed to deliver meaningful impact.
In an industry where accuracy, transparency, and ethics matter, working with qualified influencers helps ensure your message resonates while protecting both brand reputation and audience wellbeing.
To help you identify the strongest partners in this space, we’ve curated a list of the best health and wellness YouTubers for influencer marketing in 2026 – all credible, qualified, and highly influential across nutrition, fitness, mental health, neuroscience, medicine, and holistic wellbeing.
All the creators featured in this list combine professional expertise with strong audience engagement, making them ideal partners for campaigns focused on education, awareness, and informed product discovery.
Let’s get started!
Globally, the health and wellness industry has grown into one of the largest consumer markets worldwide, driven by rising health awareness, preventive care, fitness participation, and digital engagement.
The global health and wellness market is valued at $7.19 trillion in 2026 and projected to rise to around 11 trillion by 2034.
This growth is broad-based across sub-segments such as healthy eating and nutrition, preventive and personalized medicine, and physical activity, with many categories, including mental wellness and wellness tourism, expanding faster than the overall market.
Alongside this economic expansion, digital health and wellness content consumption has surged, especially on YouTube, with a large portion of internet users deliberately seeking health-related advice online, and platforms like YouTube frequently invoked by tools such as Google AI Overviews when answering health-related queries.
Social media and video are also critical channels for wellness marketing, with social media influencing 43% of consumers’ wellness product purchases and video content accounting for up to 70% of digital marketing in the wellness industry.
Interestingly, there is also a significant shift in consumer behavior toward science-based, expert-informed health information and YouTube influencer campaigns have emerged as a highly effective channel for health and wellness brands.
By blending credible expertise with accessible delivery, such as evidence-based explanations from qualified clinicians, researchers, and health professionals, expert influencers function as a trusted distribution channel for evidence-based narratives.
This makes expert health and wellness influencers on YouTube some of the most strategically valuable influencers in the modern health and wellness marketing landscape.
These are some of the top YouTube channels to follow and partner with for credible, science-backed, health and wellness content:
Channel: https://www.youtube.com/@peterattiamd
Subscribers: 1M+
Location: United States
Dr. Peter Attia, MD, is a physician and metabolic health and longevity expert focusing on extending both lifespan and healthspan through evidence-based medical science.
His YouTube content features long-form, science-oriented discussions on metabolic health, nutrition, exercise physiology, sleep, chronic disease prevention, and aging, often tying rigorous research to actionable wellness insights. The channel builds on his podcast, The Peter Attia Drive.
Channel: https://www.youtube.com/@hubermanlab
Number of Subscribers: 7.3M+
Location: United States
Andrew D. Huberman, PhD, is a neuroscientist and tenured professor of neurobiology and ophthalmology (with courtesy appointments in psychiatry and behavioral sciences) at Stanford University School of Medicine.
His expertise spans neuroscience, brain-body connections, and science-based tools to optimize health, behavior, and performance.
The Huberman Lab podcast and YouTube channel combine rigorous neuroscience with practical tools to offer science-based explanations of brain function, neuroplasticity, sleep, stress, performance, and behaviour.
Channel: https://www.youtube.com/c/MedlifeCrisis
Subscribers: 580K+
Location: United Kingdom
Medlife Crisis is led by British cardiologist Dr. Rohin Francis, who delivers clear, engaging medical explainers on cardiovascular health, clinical research, and scientific misconceptions.
His content includes evidence-based medical explainers on heart health, public health, clinical research, health myths, lifestyle medicine, and the interpretation of medical studies, with a strong focus on scientific accuracy and critical thinking.
Channel: http://www.youtube.com/@JordanHarrod
Subscribers: 88K+
Location: United States
Jordan Harrod is an American research scientist with affiliations to Cornell, Harvard, and MIT, specializing in neuroengineering, brain-machine interfaces, and machine learning.
Her YouTube content focuses on educational deep dives into neuroscience, artificial intelligence, and emerging medical technologies, making complex scientific topics accessible to a broad audience.
Channel: https://www.youtube.com/@HealthyGamerGG
Subscribers: 3.1M+
Location: United States
HealthyGamerGG is hosted by Harvard-trained psychiatrist Dr. Alok Kanojia, who blends clinical insight with practical advice on mental wellness.
His videos and livestreams focus on mental health education focused on motivation, attention, addiction, anxiety, depression, burnout, behavior change, and emotional regulation, blending psychiatry, neuroscience, and psychology.
Channel: https://www.youtube.com/@braincraft
Subscribers: 620K+
Location: Australia
BrainCraft, created by Dr. Vanessa Hill, produces science-based explanations of brain function, behaviour, learning, and memory.
The channel uses engaging visuals and provides accessible explanations of brain science, memory, sleep, habits, stress, learning, attention, and human behavior, aimed at improving everyday cognitive performance and wellbeing.
Channel: https://www.youtube.com/user/AsapSCIENCE
Subscribers: 10.8M+
Location: Canada
AsapSCIENCE, created by Mitch Moffit and Greg Brown, delivers concise, illustrated explainers on biology, human behaviour, and general science.
Their (sometimes controversial) videos cover wide-ranging health and physiological topics in a visually engaging and accessible format designed for broad audiences.
Channel: https://www.youtube.com/@DoctorMike
Subscribers: 14.6M+
Location: United States
Dr. Mikhail Varshavski is a board-certified family medicine physician whose channel provides approachable, evidence-driven insights into common health concerns, medical myths, preventive care, and wellness topics.
His content combines clinical expertise with engaging delivery for general audiences, including clinical explanations of medical conditions, diagnostics, prevention, wellness advice, health myth-busting, and commentary on health trends and misinformation.
Channel: https://www.youtube.com/@drberg
Subscribers: 14.4M+
Location: United States
Dr. Eric Berg, DC, is a chiropractor and health educator focusing on nutrition, ketogenic diets, intermittent fasting, insulin resistance, hormones, weight management, and lifestyle interventions, with a strong emphasis on diet-driven metabolic health.
His channel breaks down complex physiological and hormonal topics into simple, practical guidance related to weight management, diet strategies, and lifestyle interventions.
Channel: https://www.youtube.com/@yogawithadriene
Subscribers: 13.5M+
Location: United States
Yoga with Adriene, led by certified yoga instructor Adriene Mishler, offers free, high-quality yoga and mindfulness videos for all levels.
Her channel includes guided yoga practices for stress reduction, flexibility, recovery, mindfulness, nervous system regulation, and physical wellbeing, with a strong focus on mental health and sustainable movement habits.
Channel: https://www.youtube.com/@PickUpLimes
Subscribers: 4.3M+
Location: Netherlands
Sadia Bdiei is a qualified nutritionist who provides evidence-informed nutrition, lifestyle, and wellness content focused on sustainable health habits.
Her content is focused on plant-based eating, healthy lifestyle habits, meal planning, mental wellbeing, and holistic wellness with a practical, lifestyle-oriented approach.
Her content includes recipe guides, nutrition tips, and lifestyle advice grounded in evidence-informed practice for overall health.
Expert YouTubers like Andrew Huberman and other science-based health and wellness creators represent a distinctive and highly valuable opportunity for influencer marketing campaigns.
Operating at the intersection of subject-matter expertise, education, and long-form trust-based content, they’re best classified as expert influencers or thought-leader creators rather than traditional lifestyle or entertainment influencers.
Their credibility is grounded in formal qualifications, research experience, or clinical practice, and their audiences engage with them primarily for authoritative guidance, not aspirational content.
As a result, they command exceptionally high trust, longer watch times, and strong downstream influence on purchasing and behavior.
Authoritative health and wellness influencers are especially well-suited for:
Expert influencers’ strength lies in their credibility and in-depth understanding of their field, which is highly valuable for brands looking to drive product adoption and build long-term brand equity.
Fitness and lifestyle influencers, on the other hand, are better suited to fast-moving consumer promotions, discount-led campaigns, or highly aesthetic lifestyle branding.
The brands and products that stand to gain the most from expert influencer partnerships are those that align with evidence-based, high-trust messaging and target health-conscious, educated, and engaged audiences.
Expert health influencers cater to audiences that value credible, research-backed content, are often willing to invest in premium or high-consideration products, and trust their recommendations because of their qualifications and transparent, science-based explanations.
This makes them uniquely effective for long-form storytelling, educational campaigns, product demonstrations, and thought-leadership collaborations in health and wellness.
The products and niches that benefit the most from partnering with health experts on YouTube include:
YouTube remains one of the most powerful platforms for brand partnerships – especially in the health and wellness space.
As consumers increasingly seek credible, science-based guidance online, expert-led content has become a trusted source for education, product discovery, and behavior change.
In regulated and trust-sensitive categories, creator expertise is essential for building credibility, trust, product adoption, and sales.
Health and wellness YouTubers who are qualified professionals, like doctors, researchers, dietitians, therapists, and certified practitioners, combine authority with reach, delivering high-engagement content that builds trust, influences purchasing decisions, and supports long-term brand credibility.
Whether you are launching a new product, building brand authority, or driving performance campaigns, partnering with the right health and wellness YouTube creators can make all the difference!
YouTube supports long-form, educational content, making it ideal for explaining complex health topics, demonstrating products, and building long-term trust with engaged audiences. YouTube is also home to some of the best expert influencers in the health and wellness space, where they share insightful long-form content that breaks down complex topics and create content that is accessible to a wide audience. Check out the full guide for the top health and wellness YouTubers for expert-led influencer campaigns.
Credible experts improve trust, reduce regulatory risk, and ensure accurate messaging, which is critical in health categories where misinformation and compliance issues can damage brand reputation.
Educational integrations, product reviews, routine demonstrations, expert interviews, and long-form explainers typically perform best for awareness, consideration, and trust-building. Check out the full guide for some of the top YouTube influencers in the health and wellness industry.
Yes. Brands must follow advertising disclosure rules, avoid unsubstantiated health claims, and ensure creators comply with medical, nutrition, and consumer protection guidelines.
Expertise usually delivers stronger long-term ROI. Audiences in health and wellness value credibility more than follower counts, especially for sensitive or regulated products. Check out the full list for some of the top experts in the health and wellness space on YouTube.
Digital Marketing Institute: 20 Surprising Influencer Marketing Statistics
Global Wellness Institute: Global Wellness Economy Monitor 2025 Report
Precedence Research:Report: Health and Wellness Market Thrives Amid Rising Focus on Preventive Lifestyles
Zipdo Education Report: Marketing in the Wellness Industry Statistics 2026
Reddit is an incredibly powerful channel for marketing! Not everyone and their aunty is on Reddit, b...
In today's data-driven world, understanding public sentiment is more crucial than ever, and this is ...
Reddit’s influence is everywhere, just under the surface, and often infiltrating mainstream media ...
Enroll in our free 5-lesson email course today!
Free for limited time only.