9 Best Film Marketing Agencies to Blow-Up Ticket Sales in 2024 [Full Review]

The film industry is highly lucrative and popular. With such high demand, filmmakers must work harder and faster to produce more films. And we all know how much time, effort, and passion it takes to make a film. Even if your movie is flawless, people won’t be able to appreciate it if they are unaware of it.

While this type of media has a large audience, much of it fails spectacularly because so many movies are constantly produced, and not all of them can receive the attention they deserve.

Marketing your film can be a challenge. You’ll need a dedicated team that understands how to reach out to a demographic and pique their interest. If assembling and training a team sounds like more work than it’s worth, a film marketing agency might be a better fit.

So, what is film marketing? What can you expect from a film marketing agency? And which ones are the best?

While there are many marketing agencies out there, you’ll need to find one focusing on movie marketing, as this niche requires a special touch.

But have no fear; we’ve compiled a list of everything you need to know about finding the right company to market your movie in the best way with a few film marketing examples. Moreover, we’ve compiled a list of the top movie marketing agencies, so you don’t have to.

Film Marketing Agency Services

Film Teaser Creation & Marketing

The teaser is one of the most critical steps in your marketing agency’s strategy. It’s a short collection of clips used to promote your film.

But it’s not a trailer!

The main difference between your trailer and your teaser is that your teaser doesn’t reveal much. In fact, that’s the point.

The teaser’s purpose is to spread the word about your film without actually explaining anything. Its purpose is to perplex, pique the audience’s interest, and entice them to talk about your film.

The teaser trailer for the 2023 film Avatar: The Way of Water, for example, shows off the beautiful imagery and world, creating both hype and nostalgia for fans of the original movie without giving away too much.

Film Trailer Creation & Marketing

Next, you can expect the marketing company to work on your film’s trailer.

They’ll ensure that your film’s trailer builds on the buzz generated by the teaser and is released much closer to its release date.

Furthermore, your trailer will have a bit more meat to it, expanding on the teaser’s plot hints. Your trailer will now give the audience a good idea of what the film is about without revealing plot points or twists.

As a result, the teaser and trailer will work together to create an interesting and enticing framework in the audience’s minds, aiming to increase the number of people who talk about and want to see your film.

Film Press Kit Creation

Then, they’ll get to work on a press kit for your film.

This is usually a document or webpage containing all of your film’s technical details, so anyone who wants to write or talk about it has all the technical information at hand.

But what’s included?

Well, a good expectation is for the movie marketing agency to include the following:

• Title
• Synopsis
• Cast & Crew
• Quotes & Reviews (if it’s been shown to a beta audience)
• Photos & Videos that show off your film
• Anecdotes about how the film was made or funny things that happened on set

Create a Website

While movies are usually visually stunning, their websites, on the other hand, are not so much.

So, a remarkable landing page is an excellent thing to have. That’s why many marketing companies geared toward films often have this as a service.

Furthermore, this website can include a page or pages containing your press kit to make the entire site and marketing campaign more cohesive, with easily accessible information and resources.

Set Up Press Junkets

Press junkets are one of the most potent and effective marketing tools in the movie industry, and the agency you hire will almost certainly set one up for you.

But you might be wondering what exactly a press junket is.

A press junket is essentially a one-day or weekend event in which various publications are invited to send reporters to interview the cast and director about the film.

However, the rise of influencers has only accelerated over time. As a result, the agency will strongly consider inviting relevant influencers and bloggers to your press junket, as they will help provide social proof for your film and spread the word about it as well.

Set Up Brand and Celebrity Partnerships

Whether you’re a well-funded Hollywood production or an independent film, you’ll almost certainly have a relationship with various companies through partnerships or unofficial endorsements set up by your marketing agency.

Furthermore, if your film features well-known actors or strong business connections, they will use web audiences.

Coca-Cola, for example, has 2 million Twitter followers and 74.5 million Facebook likes, which is 30 times larger than the combined social media followings of the 007 and James Bond profiles. When the three profiles collaborated on the release of Skyfall, they used Coke’s social media following to generate brand awareness and a large amount of engagement quickly.

Advertise in Specialized Niches on Social Media Platforms

Your marketing agency will work on hitting the niches on various social media sites to attract and interact with people who will actually be interested in the movie you’ve made.

And social media has made it easier to do so than ever before.

Platforms like Reddit are already divided into niches or “subreddits,” so figuring out where you fit in is the only thing left. Furthermore, social media platforms such as Instagram and TikTok use hashtags that can help you reach certain niches.

Use Google Ads

Millions of people search Google for movie and TV show recommendations daily. As a result, your marketing agency will use Google Ads, also known as Google Adwords, because it is one of the quickest ways to reach this group of potential viewers. It’s not the most creative or cost-effective way to promote your film, but you can do it.

9 Best Film Marketing Agencies

Here are just a few of the top-shelf agencies that can help you expertly promote your film and help it reach the audience it deserves.

1. DDA Group

2. Garnier PR

3. Amra & Elma

4. FilmFrog

5. Wild Card

6. The Film Agency

 

7. Gruvi

8. CultureHead

9. Psyber

Final Thoughts on Hiring the Best Film Marketing Agency

We understand how much passion and hard work goes into making a film, and we also understand that after all of that hard work, you want your movie to be seen.

And that’s entirely within reach if you use a marketing agency with a proven track record.

So, follow the guidelines in this article, and you’ll be well on your way to finding the agency that will turn your film into the next big thing.

What are you waiting for?

References

Statista: Estimated Revenue of the Motion Picture and Video Production and Distribution Industry (USA  2020 by source)

Statista: Market Share of Leading Film Studios in the United States and Canada

Investopedia: Word-of-Mouth Marketing: Meaning and Uses in Business

Statista: Number of Movies Released in the United States and Canada (1995 to 2022)