The film industry is highly lucrative and popular—almost excessively so. With such high demand, filmmakers must work harder and faster to produce more films. And we all know how much time, effort, and passion it takes to make a film. Even if your film is flawless, people will not appreciate it if they are unaware of it.
While this type of media has a large audience, much of it fails spectacularly because so many movies are constantly produced, and not all of them can receive the attention they deserve.
However, marketing your film is difficult. You’ll need a dedicated team that understands how to reach out to a demographic and pique their interest. If assembling and training a team sounds like more work than it’s worth, a film marketing agency might be a better fit.
So, what is film marketing? What can you expect from a film marketing agency? And which ones are the best?
And while there are many marketing agencies out there, you’ll need to find one that focuses on film because marketing a movie takes a special touch.
But have no fear; we’ve compiled a list of everything you need to know about finding the right company to market your movie in the best way with a few film marketing examples. What’s more, we’ve compiled a list of the top film marketing agencies, so you don’t have to.
Ready to get into everything film marketing agencies?
Let’s dive right in!
The teaser is one of the most critical steps in your marketing agency’s strategy. It’s a short collection of clips used to promote your film.
But it’s not a trailer!
The main difference between your trailer and your teaser is that your teaser doesn’t reveal much. In fact, that’s the point.
The teaser’s purpose is to spread the word about your film without actually explaining anything. Its purpose is to perplex, pique the audience’s interest, and entice them to talk about your film.
The teaser trailer for the 2023 film Avatar: The Way of Water, for example, shows off the beautiful imagery and world, creating both hype and nostalgia for fans of the original film without even hinting at what the film will be about.
Next, you can expect the marketing company to work on your film’s trailer.
They’ll ensure that your film’s trailer builds on the buzz generated by the teaser and is released much closer to its release date.
Furthermore, your trailer will have a bit more meat to it, expanding on the teaser’s plot hints. Your trailer will now give the audience a good idea of what the film is about without revealing any plot points or plot twists.
As a result, the teaser and trailer will work together to create an interesting and enticing framework in the audience’s minds, aiming to increase the number of people who talk about and want to see your film.
Then, they’ll get to work on a press kit for your film.
This is usually a document or webpage containing all of the technical details about your film, so anyone who wants to write or talk about it has all the technical information at hand.
But what’s included?
Well, a good expectation is for the film marketing agency to include the following:
While movies are usually visually stunning, their websites, on the other hand… not so much.
So, a remarkable landing page is an excellent thing to have. That’s why many marketing companies geared toward films often have this as a service.
Furthermore, this website can include a page or pages containing your press kit to make the entire site and marketing campaign more cohesive, with easily accessible information and resources.
Press junkets are one of the most potent and effective marketing tools in the film industry, and the agency you hire will almost certainly set one up for you.
But you might be wondering what exactly a press junket is.
A press junket is essentially a one-day or weekend event in which various publications are invited to send reporters to interview the cast and director about the film.
However, the rise of influencers has only accelerated over time. As a result, the agency will strongly consider inviting relevant influencers and bloggers to your press junket, as they will help provide social proof for your film and spread the word about it as well.
Whether you’re a well-funded Hollywood production or an independent film, you’ll almost certainly have a relationship with various companies through partnerships or unofficial endorsements set up by your marketing agency.
Furthermore, if your film features well-known actors or strong business connections, they will use web audiences.
Coca-Cola, for example, has 2 million Twitter followers and 74.5 million Facebook likes, which is 30 times larger than the 007 and James Bond profiles’ combined social media followings. When the three profiles collaborated on the release of Skyfall, they used Coke’s social media following to generate a large amount of engagement quickly.
Your marketing agency will work on hitting the niches on various social media sites to attract and interact with people who will actually be interested in the movie you’ve made.
And social media has made it easier to do so than ever before.
Platforms like Reddit are already divided into niches or “subreddits,” so the only thing left is figuring out where you fit in. Furthermore, social media platforms such as Instagram and TikTok have hashtags that can also be used to hit the niches.
Every day, millions of people search Google for movie and TV show recommendations. As a result, your marketing agency will use Google Ads, also known as Google Adwords, because it is one of the quickest ways to reach this group of potential viewers. It’s not the most creative or cost-effective way to promote your film, but it’s something you can do.
Summary: Film Marketing Agency Services
Locations: London, UK; Los Angeles, USA
Number of employees: 135
WHY CHOOSE THEM?
DDA can help you promote a film, a television show, or a business because they understand that the film marketing industry is complex and dynamic and needs dynamic strategies.
DDA employees understand that movies are a compelling storytelling and brand-building tool. They are also aware that the film marketing industry is complex and dynamic. To combat these challenges, they offer their customers a wide range of film marketing services. As a result, DDA can help you promote a film, a television show, or a business.
They’ll design a tailored film marketing campaign that targets your target demographic while utilizing cutting-edge strategies and tools. Furthermore, they’ll approach everything with the same zeal and dedication as they do their projects.
Locations: Chicago; Los Angeles; and New York City, USA
Number of employees: Undisclosed
WHY CHOOSE THEM?
Garnier Public Relations is one of the best film marketing companies in Los Angeles that specializes in producing movies, television shows, live events, and streaming and home entertainment.
Garnier Public Relations, based in Chicago, with offices in Los Angeles and New York City, is a film marketing company specializing in producing movies, television shows, live events, and streaming and home entertainment.
They offer packages introducing your film to the general public at each distribution point. And their film marketing services include everything from organizing press conferences and press screenings to monitoring social media accounts and organizing and carrying out public relations campaigns. They also offer red-carpet event planning, film distribution consulting, and film festival consultations.
Locations: New York City, USA
Number of employees: 15
WHY CHOOSE THEM?
Amra & Elma, a prominent film marketing agency, has been named the “Top Digital Agency” by Cosmopolitan and the “Epicentre of Influence” by Forbes and has a track record of success.
Few companies have the experience and knowledge that Amra & Elma do regarding film marketing. They have guided customers through the ever-changing world of film marketing for over ten years, focusing on media buying, influencer marketing, public relations, SEO, branding, social media management, events, and more.
They established themselves as the go-to agency for all things related to cinema marketing during that time, with prominent media outlets such as Forbes, The Financial Times, and Business Insider featuring their work.
Moreover, they’ve gotten a lot of attention, including being named the “Top Digital Agency” by Cosmopolitan and the “Epicentre of Influence” by Forbes.
Locations: Dallas, Texas, USA
Number of employees: 10
WHY CHOOSE THEM?
FilmFrog, a digital marketing company in the film industry, will assist you in developing your strategy, creating assets, implementing messaging, and tracking the results of all film-related projects.
FilmFrog, a company that works with digital marketing in the film industry, will help you develop your strategy, create assets, implement messaging, and track the results of all film-related projects.
They are dedicated to assisting you in communicating to your audiences the importance of community storytelling and going to the movies.
FilmFrog, a full-service film marketing company, will customize its services to meet the needs of your project. Whether you need help with web marketing, public relations, or simply social media management, FilmFrog has the knowledge and skills to help your film reach a large audience.
Locations: London, UK
Number of employees: 43
WHY CHOOSE THEM?
Wild Card stands out among the growing number of companies offering film marketing services because they prioritize audiences over industries and have a proven track record in several industries.
With an increasing number of companies providing film marketing services, Wild Card stands out because they prioritize audiences over industries. They employ a comprehensive strategy that prioritizes the audience’s needs over categorizing their clients. Because of their unique perspective, they have formed alliances with some of the biggest names in gaming, entertainment, and other industries.
Wild Card can create truly transportive marketing strategies because they thoroughly understand its customers and what they want. They have a proven track record of immersing viewers in the world of a video game or film series and bringing a brand’s excitement to life.
Locations: Madrid, Spain
Number of employees: 11
WHY CHOOSE THEM?
The Film Agency is well known for their innovative and successful film marketing strategies. As such, with experience working with clients at every stage of the film-making process and partnerships with Creative Europe-Media, they are well-equipped to help producers, sales agents, distributors, and exhibitors around the world market their movies.
The Film Agency is an entertainment company that helps producers, sales agents, distributors, and exhibitors all over the world market their movies. Since its start in 2012, the agency has been at the forefront of new ideas in film marketing and communications.
They have worked with clients from every stage of the film-making process, including producers, international sales agents, and distributors, and have built up their early-stage marketing strategies. The agency has a proven track record of success, having promoted successful films like Spoor, David Lynch: The Art Life, Aquarius, Toni Erdmann, The Summit, Son of Saul, The Boy and the Beast, Rams, and Son of Saul.
The Film Agency has been a leader in strategic marketing innovation, and Creative Europe-Media has helped it with projects like The TIDE Experiment and Walk This Way.
Location: London, UK
Number of employees: 30
WHY CHOOSE THEM?
Gruvi is a London-based media agency that offers advertising and marketing services for entertainment companies, using its advanced platform to track every step of the process from initial contact to content download or ticket purchase. They work with global giants like HBO, Sony, and Disney, as well as independent distribution companies.
Gruvi is a London-based technology-based media agency that specializes in providing advertising and marketing services for films, TV, games, and music launches.
Their mission is to help entertainment companies reach and engage online audiences using their cutting-edge platform that tracks every step of the process from initial contact to ticket purchase or content download.
Moreover, their platform streamlines the launch of campaigns online, integrating with various booking engines, and reaching potential audiences on all platforms. Gruvi’s client base includes global giants such as HBO, Sony, and Disney, as well as independent distribution companies.
Locations: Dublin, Ireland
Number of employees: 2 – 10
WHY CHOOSE THEM?
CultureHead, one of Ireland’s leading film marketing firms, has extensive experience developing and implementing effective marketing strategies for both blockbuster films and indie productions.
CultureHead, one of Ireland’s top film marketing companies, has extensive experience implementing effective marketing plans for blockbuster films and indie productions.
Also, they work closely with some of Ireland’s best-known film festivals, giving them information and advice on how to market and promote film events well. CultureHead is always coming up with new ways to promote movies in order to stay ahead of the competition.
As a result of their track record of success, they are one of the best independent film marketing companies for anyone looking to improve the effectiveness of their film marketing strategy.
Locations: Chicago, Illinois, USA
Number of employees: 11
WHY CHOOSE THEM?
Psyber is a fantastic film promotion company that is very active in the entertainment industry and meeting corporate and political digital marketing needs.
Psyber is a fantastic film promotion company. They are very active in the entertainment sector, in addition to meeting corporate and political needs for digital marketing. Moreover, they offer digital assistance for movie promotion services.
Psyber is dedicated to providing innovative digital services. Some of the world’s largest film production companies have used Psyber as a client to create and implement cutting-edge marketing campaigns that connect with moviegoers worldwide.
In addition to traditional film marketing services, Psyber offers innovative film distribution and exhibition options. They are constantly looking for new and exciting ways to promote their clients’ films, and their team is well-versed in all aspects of film promotion.
That’s all there is to it when it comes to film marketing agencies.
We understand how much passion and hard work goes into making a film, and we also understand that after all of that hard work, you want your film to be seen.
And that’s entirely within reach if you use a marketing agency with a proven track record.
So, follow the guidelines in this article, and you’ll be well on your way to finding the agency that will turn your film into the next big thing.
What are you waiting for?
Film marketing is the process of generating as much excitement about your film as possible in the short period of time leading up to its official release in the hopes of attracting as large an audience as possible. Read the full review to learn more about film marketing, what it involves and the best film marketing agencies to work with.
Film marketing strategies, such as teasers, trailers, celebrity cameos, and user-generated content, are the marketing strategies that are adapted specifically to promoting movies, before, during and after the film is released. Read the full review to learn more about effective film marketing strategies, and details of the best film marketing agencies to help you promote your movie.
A film marketing agency is a company that will handle all aspects of your film marketing strategy from start to finish. You won't have to worry about shouldering all of the responsibility of learning a new form of marketing to promote your film, and you'll have the peace of mind that comes with working with professionals who have a proven track record. Read the full review to learn more about the best film marketing agencies, the services they offer, and why they're the best of the best.
Statista: Estimated Revenue of the Motion Picture and Video Production and Distribution Industry (USA 2020 by source)
Statista: Market Share of Leading Film Studios in the United States and Canada
Investopedia: Word-of-Mouth Marketing: Meaning and Uses in Business
Statista: Number of Movies Released in the United States and Canada (1995 to 2022)