Collaborating with fashion YouTubers offers an unmatched opportunity to increase reach, drive engagement, and build authentic stories around your products.
Influencers not only showcase clothing, accessories, and shoes but also show their audience how to wear them and how to achieve a desired aesthetic, creating passionate communities in the process.
We have curated a collection of the top fashion YouTubers and influencers to consider for impactful fashion marketing campaigns.
From lookbook collections, fast fashion hauls, and styling tips to unboxing haute couture and sustainability deep dives, viewers turn to style-focused creators for inspiration, advice, and real-life insights.
YouTube offers uniquely in-depth content that goes deeper than the visuals and short-form video content on other fashion-dominated platforms, like Instagram and TikTok.
Whether you’re a fashion brand, a fellow content creator, or just looking for fashion vloggers to follow, this list will help you find the perfect ‘fit!
Here are some of the top YouTube influencers for fashion and lifestyle content that turns heads and holds attention:
Name: Safiya Nygaard
Channel: Safiya Nygaard
Subscribers: 10.2 million+
Location: United States
Safiya combines curiosity-driven experiments with fashion-themed storytelling, like testing vintage trends or trying novelty garments.
Blending fashion, beauty, and lifestyle in a seamless narrative, her content is immaculately produced, engaging, and highly watchable.
Subscribers tune in for humor, quality visuals, and unique discoveries that feel like personal and relatable explorations of style.
Name: Lydia Elise Millen
Channel: Lydia Elise Millen
Subscribers: 1.03 million+
Location: England, UK
Lydia Elise Millen is a UK-based YouTuber and luxury lifestyle influencer.
She shares high-quality videos featuring elegant fashion hauls, elevated styling routines, seasonal outfits, and lifestyle content, from countryside home tours to travel vlogs.
Lydia’s polished aesthetic, authentic storytelling, and brand collaborations with names like Karen Millen and Dior make her a trusted voice in refined fashion and sophisticated influencer partnerships.
Name: Aaron Marino
Channel: Alpha M
Subscribers: 6.9 M
Location: United States
Aaron focuses on men’s fashion, grooming, and confidence-building style advice.
His content is actionable and confident, featuring tutorials on tailoring, capsule wardrobes, and self‑presentation.
Aaron’s content provides tangible advice for men looking to improve their appearance and style, making him a strong influencer choice for lifestyle and menswear brands.
Name: Jenn Im
Channel: imjennim
Subscribers: 3.2 million+
Location: United States
Jenn is Korean American influencer and vlogger based in LA. She creates relatable vlog-style lifestyle videos about fashion, makeup/beauty, travel, books, healthy-eating recipes, and motherhood.
While she doesn’t focus solely on fashion, Jenn’s warm and approachable personality makes her content fun and accessible and she is definitely a great choice for lifestyle and fashion influencer partnerships.
Name: Patricia Bright
Channel: Patricia Bright
Subscribers: ~2.7 M
Location: United Kingdom
Patricia blends fashion, beauty and girl-talk in her content, which includes luxury fashion hauls with beauty, lifestyle advice, and occasional finance commentary.
Her confident storytelling and polished editing deliver aspirational content paired with practical insights for a style-savvy audience.
Name: Tess Christine
Channel: Tess Christine
Subscribers: 2.2 million+
Location: United States
Tess shares travel-style lookbooks, GRWM routines, daily outfit inspiration and personal vlogs featuring her young family.
Her content feels spontaneous and lifestyle-oriented, with real-world appeal.
Audience members enjoy a behind-the-scenes peek into seasonal wardrobes, beauty routines, and travel outfits, making her a good choice for lifestyle brands and seasonal collection campaigns.
Name: Mina Le
Channel: Mina Le
Subscribers: 1.7 M (Wikipedia, Beacons)
Location: United States
Mina offers fashion history video essays, vintage style insights, and sustainability commentary.
Her refined storytelling educates on style’s past, while upcycling and era-defining trends inspire creative wardrobes.
Her context-rich content offers fashion education, making her channel an ideal choice for heritage labels, slow fashion brands, and campaigns focused on thoughtful curation.
Name: Nava Rose
Channel: Nava Rose
Subscribers: 1.2 million+
Location: United States
Nava’s upbeat content blends DIY fashion tutorials, thrift flips, and styling hacks with budget-friendly outfits and creative fashion ideas.
Brands focused on sustainability, thrifting, or inventive value-based fashion will resonate strongly with her engaged and enthusiastic audience.
Name: Lorenz Wiedenmann
Channel: Lorenz Wiedenmann
Subscribers: 0.9 M
Location: Germany
Lorenz is Costa Rican-German fashion influencer known for minimalist menswear, product recommendations, and sartorial style guides.
He emphasizes clean lines, quality pieces, and Scandinavian-inspired wardrobe wisdom, along with street-style staples and trend forecasts.
Style-conscious male audiences trust his refined taste, making him a strategic collaborator for premium men’s labels or minimalist accessory brands.
Name: Nella Rose
Channel: Nella Rose
Subscribers: 935 thousand+
Location: United Kingdom
Nella’s channel mixes entertainment, fashion hauls, hair tutorials, and lifestyle vlogs with a lot of playful sass and high-energy commentary.
She’s great for inclusivity and style diversity, and her content vibes with young, fashion-forward viewers, making her ideal for brands targeting streetwear and youth-centric campaigns.
YouTube influencers are highly impactful for fashion brands, which is demonstrated by current YouTube influencer marketing statistics:
YouTube is ranked as the most used social platform for consuming influencer content by millennial and Gen Z consumers, a key demographic for the fashion industry.
YouTube is now one of the top three platforms for influencer marketing campaigns, alongside Instagram and TikTok, with 37% of brands choosing YouTube.
According to a recent survey, 87% of consumers polled said they had made a purchase after watching a product demo video.
In terms of engagement, fashion influencers achieve an average engagement rate of 0.97% on YouTube, making it one of the best platforms, after TikTok and Instagram, for fashion brands.
Interestingly, YouTube differs to other social media platforms where engagement rates tend to drop as subscriber/follower count goes up.
YouTube influencers with over 1 million subscribers experience higher engagement rates, averaging 3.4%, compared to 1.9% for those with 1000–5000 subscribers.
With 549 thousand posts in 2024, fashion is one of the top content categories on YouTube, alongside gaming and fitness content.
Short-form videos on the platform are skyrocketing, with YouTube Shorts getting 70–90 billion daily views, and the average engagement rate for YouTube Shorts is 5.91% outperforming both Instagram Reels (5.53%) and TikTok (5.75%).
As you can see, YouTube is one of the best platforms for influencer marketing, especially for fashion and lifestyle brands!
Fashion remains a high-impact niche on YouTube, and working with these top creators offers a powerful marketing channel.
Their authentic storytelling, niche audiences, and proven engagement can fuel product launches, seasonal campaigns, and brand storytelling.
With the industry’s explosive growth and YouTube’s rising popularity for influencer-led content, there’s never been a better time to partner with YouTube fashion influencers.
Fashion YouTubers create a mix of styling tips, try-on hauls, lookbooks, trend forecasts, thrift flips, brand reviews, and seasonal outfit inspiration. Many also post Shorts and vlogs that offer behind-the-scenes peeks into their lives and personal style evolution.
Fashion YouTubers offer highly engaged audiences and trusted opinions that drive purchase decisions. Collaborating with them allows brands to showcase products in authentic, stylish ways that resonate with niche fashion communities across platforms, especially via YouTube Shorts and long-form try-on content.
Look for creators whose aesthetic aligns with your brand and who consistently post content in your niche (e.g., streetwear, luxury, modest fashion). Use influencer discovery platforms or YouTube search filters to assess engagement, authenticity, and past brand collaborations.
Each platform offers unique advantages, but YouTube is ideal for storytelling, longer-form product showcases, and higher SEO visibility. Fashion creators often repurpose content across platforms, but YouTube remains powerful for depth, monetization, and sustained audience trust.
YouTube Shorts are ideal for quick outfit reveals, trend previews, and viral styling tips. With higher engagement rates than TikTok or Reels, Shorts help fashion influencers expand reach and give brands more exposure in short, impactful video formats.
Aspire: State of Influencer Marketing Report (2024)
Influencer: The State of Influencer Marketing in Fashion: 30 Key Statistics
Think with Google: Why YouTube is Part of a Winning Social Strategy
YouTube Culture & Trends: Global Culture & Trends Report (2024)
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