Crowdfunding Marketing Agencies: Ultimate 9 to Surpass Your Funding Goals in 2024 [Full Review]

The average successful crowdfunding or crowd-sourced funding campaign raises over $28,000. In North America alone, crowdfunding has generated over $17 billion in investments.

It’s safe to say that crowdfunding offers many lucrative opportunities, but it’s far from easy to secure those investments. Only around 22% of campaigns are successful.

So, what’s the best way to achieve your goals? What sets the 22% of successful campaigns apart from the rest?

The answer is simple: expert marketing!

When your campaign is properly marketed and promoted, you can reach the right investors and get them (emotionally and financially) invested in your project. 

Good crowdfunding marketing also builds a community and a pool of engaged and enthusiastic people who will support you after you launch and be the foundation of your post-launch marketing.

Getting it right is a challenge, especially if you’re not a marketing expert and have minimal resources, which is most people who are looking for crowd-sourced funding.

This is where an expert marketing agency comes in.

An experienced agency knows exactly which marketing tactics to use to successfully promote your crowd-sourced funding campaign, and they know how to get you the most mileage out of a limited marketing budget.

What Are Crowdfunding Platforms and How Do They Work?

A crowdfunding platform is an online platform that allows startups to market themselves and connect with investors. When you promote your brand on these platforms, you’ll use a video and optimized account (with details of your business, track record, and potential) to gain the attention of investors. Some of the top platforms include GoFundMe, Kickstarter, and Indiegogo.

Your platform will charge a fee for any investments you secure through its portal. Kickstarter charges 5% of your total funds raised, and Indiegogo charges 5%, but only if you’ve reached your funding goal. GoFundMe charges 2.9% + $0.30 per donation.

The typical user demographics on crow-funding platforms are Millennials followed by Gen X’ers. Specifically, your average backers on these platforms are between 24 and 35 years old, with those over 45 less likely to invest in projects. Forbes also confirms that men are more likely to back crowdfunding projects!

By 2021, the crowdfunding market size was worth over $13 billion. And by 2028, this figure is projected to reach over $28 billion. There’s no doubt that crowd-sourced will continue to boom, giving startups more opportunities to scale.

The Top 9 Crowdfunding Marketing Agencies

There are many agencies that offer to assist with crowd-sourced funding, but finding the really good ones can be challenging.

To save you time, we have found the best crowdfunding marketing experts to review here, including their unique offerings, who they’ve worked with, and why we chose them. Not only that, below our list we have included an overview of the key services you can expect from marketing agencies that specialise in this niche. so be sure to read further!

1.Backercamp

2.Rainfactory

3.Glide Agency

4.LaunchBoom

5.GrowthTurbine

6.Agency 2.0

7.BrandRefinery

8.Samit Patel

9.Afflego

What Services Do Crowdfund Marketing Agency’s Offer?

Agencies offer crowdfunding marketing services, including paid media advertising, discovery and strategy, videography and photography, equity crowdfunding, PR, influencer marketing, email marketing, pre-launch lead generation, and copywriting.

Let’s explore each service and what it entails:

Paid Media Advertising

Agencies offer paid media advertising to help startups gain traction in their business concepts. Paid media advertising includes ad campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn. Agencies use paid media advertising for brand awareness and to target the best potential investors and buyers. In this way, they can reach many targeted people without spending a fortune. Pay-per-click (PPC) ads are a great option for this, and your agency will know how to get the most from them.

Discovery and Strategy

Your agency will understand your brand concept’s ins and outs to discover the best opportunities and platforms. These agencies will also develop a custom strategy for your brand, detailing your entire crowdfunding roadmap, from creating your profile on crowdfunding platforms to leveraging marketing strategies for engagement and setting investment goals.

Videography and Photography

Crowdfunding platforms like GoFundMe and Kickstarter require killer videos to attract investors. Fortunately, the best agencies offer expert videography and photography services. Using their expertise, your agency will ensure you market your business concept and promote your values through engaging videos and top-tier photography. The better your media, like videos and photos, the more professional your brand will become.

Equity Crowdfunding

Are you looking for a different approach? Equity crowdfunding is a process where business owners give investors equity in their brands in exchange for investments. Your agency will guide you through your brand’s best strategy, the top platforms to use, and how to create content that attracts investors in this space. What’s more is that your agency can also help you build and maintain relationships with investors, to attract more donations to your brand concept!

Public Relations

Every startup needs a sound PR strategy to get its name out there. With fantastic PR, you’ll develop credibility and authority, making your brand look more attractive to investors. Your agency will use research and industry connections to build a tailored PR strategy. They will set custom KPIs and measure specific metrics to ensure your brand achieves your desired reach and traction. Many agencies also have helped their clients feature in major online publications like Bloomberg and BusinessInsider.

Influencer Marketing

Crowdfunding marketing is all about promoting a business concept before it’s real. Influencer marketing can boost your efforts by equipping your startup with credibility and authority. We know that people trust influencers’ recommendations. So, your agency will find the top influencers for your business concept and help your brand drive interest and awareness through influencer marketing. Some agencies may also manage, retain, and engage your influencer network.

Email Marketing

Email marketing works for crowdfunding marketing because you can engage potential investors by sending marketing material directly to their inboxes. This practice allows brands to create brand-centric content to persuade investors and raise awareness about their concept. With a robust email marketing strategy and the best tools, you can track your email leads and identify which investors need an extra push and which are close to donating. Through email marketing, you can also retain and engage existing investors.

Pre-launch Lead Generation

Before launching your business concept, you must secure leads who are interested in investing. Doing this allows you to solidify a list of investors so you have several donations lined up when you launch your campaign. Your agency will use methods like paid ad campaigns, email marketing, affiliate marketing, and influencer marketing to drive qualified leads to your campaign. Agencies also know what marketing leads to target for investment and how to personalize their strategies to engage with high-value leads.

Copywriting

Copywriting matters for crowd-sourced funding because you’re selling a concept, not an existing business. Strategic copywriting optimizes your chance of finding investors who recognize your values and believe in your concept. Your agency will help you stand out from your competitors and leverage copywriting that speaks to your target audience. You can count on a well-rounded, tailored copywriting strategy for your crowdfunding profile, paid media campaign content, and email newsletters.

Social Media Marketing

Creating a social media strategy, developing your channels, building your following, and creating an engaged community on social media are some of the most important ways to promote your social media campaign for crowdfunding and, later, your project. Agencies know how to do this quickly and effectively.

Cross Promotions

Cross promotions allow you to reach new audiences that are relevant to your campaign and your project by partnering with other brands or campaigns that are complementary to yours. They market you to their audience, and you market them to yours. In this way, you reach a larger but still relevant audience and provide additional value to your audience. Agencies can help you find and collaborate with the best partners for your campaign at each stage of your journey.

Conclusion

Crowdfunding marketing agencies are the key to marketing success. These agencies offer key services like PR, video marketing, paid media advertising, and eCommerce marketing to connect your brand to targeted investors. With the help of your chosen agency, you can use any of the top platforms like Kickstarter and Indiegogo to promote your brand and generate insane investments.

References

Statista: Market size of crowdfunding worldwide in 2021 with a forecast for 2028

Fundable: Crowdfunding Statistics

The Balance: Understanding Fees on Crowdfunding Platforms

ThriveMyWay: 30+ Valuable Crowdfunding Statistics, Facts, and Trends