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Bright Innovation

Our Score 4.5

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About Bright Innovation

Bright is a leading global B2B marketing consultancy that specializes in agile marketing.

It was founded in 2013 with one goal of accelerating business growth for its clients and pushing their marketing game forward to achieve better results.

Bright’s B2B agile marketing practitioners focus on reinventing their client’s marketing model to improve operational efficiencies and increase engagement with their target audiences through new, agile ways of working.

Agile marketing is data-driven and focuses on continual improvement through testing and optimization.

The agency uses clear KPIs and metrics to understand performance and show ROI, making business case creation and investment decisions easy.

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The lead generation services are based on pilot campaigns that last for a period of 12 weeks. This allows the strategy to self-optimize and convert more, faster.

Besides an optimal lead generation strategy set on auto-pilot, the agency also believes in building long-term relationships with clients so your lead pipeline also gets personalized and the clients you acquire have a longer lifetime value.

The content strategy is based on a long-term plan that is consistent with the brand goals and has a top-notch design element to it. The graphics are extremely eye-catching and leave a long-lasting, memorable impact on the audience.

The work they are doing on the data and research side is also pretty amazing. Data is collected and maintained in a systematic manner and a critical approach is taken in answering tough business questions through appropriate analytical techniques.

The research part is always tailored to meet your specific business needs and supports your market planning and business case creation.

The team at Bright Innovation has a laser-like focus. They focus only on what adds value and try to push all day-to-day distractions away. They work as a cross-functional team and leverage their skills and clarity of action to drive results. 

Bright’s purpose is to give marketers the power to do great work and this is what some of their clients have to say:

“Bright supported ADP’s international division ably through its agile marketing transformation and continues to be a wonderful agile resource to our marketing staff across various regions.”

Els Humphreys-Davies, Senior Director of Marketing Programs

“Bright’s agile marketing training was a great opportunity to work across silos with different team members, share ideas, lessons learnt and get to create the ideas we need to take back to our business. Also, you get amazing practical tools and assets we get to take back to our teams.”

Victoria Hardiment, Marketing Director, Informa




2-6 Boundary Row, Southbank London, SE1 8HP


Lead Generation
Data and Research
Content and Creative
Marketing Strategy
Training Programs
Marketing Transformation


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