7 Best B2B Lead Finder Tools to Scale Your Sales in 2025 [Review]

Every business prioritizes growth, and for B2B companies, that begins with consistently finding high-quality leads.

But doing this manually can quickly become inefficient and unsustainable, especially as your company scales.

That’s where B2B lead finder tools come in!

These platforms help automate prospecting, improve targeting, and eliminate the guesswork from outreach.

In this review, we explore top-performing lead finder tools to help streamline your sales efforts and improve results.

7 Best B2B Lead Finder Tools in 2025

1. Instantly

Instantly is a cold outreach solution that helps you find quality B2B leads that actually convert.

With a massive database of verified B2B leads and AI-powered tools, this platform makes all the difference in automating the time-consuming process of identifying and nurturing prospects.

No matter your business stage, whether you’re a small B2B startup or a large enterprise, Instantly cuts through the noise and helps you find the high-converting leads you’ve been missing.

Standout feature: Verified B2B lead database and AI-powered workflows

Pros & Cons

Pros:

• Database of over 160 million verified B2B contacts across various industries, and each lead is automatically verified to ensure contacts are up-to-date.
• Hyper-targeted filters narrow down warm leads using specific filters like job title, industry, location, company size, and more to target and reach the prospects most likely to convert.
• AI-powered workflows. Instantly’s AI suggests the best lead profiles based on your search keywords, personalizes outreach for each prospect, automates follow-ups, and can also identify and target companies similar to your top clients.
• Instantly automates your email campaigns to send highly deliverable, personalized cold emails to your prospects at scale.

Cons:

• Pricing can be high for smaller brands and startups that don’t need the full breadth of Instantly’s offering yet.

Pricing: From $37.90/month

Website: https://instantly.ai/

2. Leadfeeder

Leadfeeder by Dealfront is another B2B lead finder tool that identifies the companies visiting your website, turning anonymous site traffic into valuable leads.

Its price starts at €99 ($108.22) per month, and it offers features like unlimited users and unlimited data storage to B2B businesses such as sales and marketing agencies.

Standout feature: Website visitor identification for lead finding.

Pros & Cons

Pros:

• Leadfeeder can identify over 80% of the anonymous companies that visit your website, even if their employees work remotely, which enhances lead generation efforts. ​
• Leadfeeder uses advanced filters to automatically weed out bots, ensuring that only real companies make it through.

Cons:

• Leadfeeder’s customer service is not the best, with users complaining of long wait times before getting responses.
• Users criticize Leadfeeder for occasionally providing incomplete and inaccurate information to some website visitors.

Pricing: From $108.22/month

Website: https://www.leadfeeder.com/

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a valuable B2B lead generation tool that taps into LinkedIn’s vast professional network, which has over 1 billion users.

If your target audience is primarily on LinkedIn, you can use its advanced search and messaging capabilities to make impactful leads out of companies already engaging with your niche.

Plans start at $99 per month, making it a solid investment for teams looking to build relationships directly within the LinkedIn ecosystem.

Standout feature: Real-time alerts on lead activity.

Pros & Cons

Pros:

• With LinkedIn Sales Navigator, you can target your ideal leads using its advanced filters like job title, company size, industry, or keywords.
• LinkedIn Sales Navigator gives real-time alerts that update you on your leads’ activities, such as job changes or company news, allowing you to provide relevant and timely engagement.

Cons:

• LinkedIn Sales Navigator may be a significant investment for smaller businesses or startups. If you’re looking for a more affordable option, Instantly is your answer.
• Users typically find the interface complex initially as its features require a steep learning curve, with some criticizing the platform for lacking innovation.

Pricing: From $99.99/month

Website: https://business.linkedin.com/sales-solutions/sales-navigator

4. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive AI-powered marketing platform that helps B2B businesses find and engage actionable leads.

The platform integrates CRM, email marketing, and automation tools with lead generation to make your marketing efforts generally more efficient.

Pricing starts at $20 monthly with higher tiers offering advanced features.

Standout feature: Online form builder for lead generation.

Pros & Cons

Pros:

• HubSpot Marketing Hub provides an all-inclusive and cohesive marketing solution that will drive revenue by offering tools for lead finding, email marketing, automation, analytics, and CRM integration.
• The platform is continuously improving and keeps up-to-date with innovative integrations and functionality to improve the end-user experience.

Cons:

• Users on the starter plan have expressed interest in more advanced features but are unwilling to switch to a higher plan due to the huge pricing jump between the two plans.
• Teams new to marketing software may find the array of features initially overwhelming and may need time to grasp the platform’s capabilities fully.

Pricing: From $20/month

Website: https://www.hubspot.com/products/marketing-varb

5. Kaspr

Kaspr is a useful B2B lead finder tool thriving on the European market that specializes in retrieving contact information from LinkedIn profiles in real time using its Chrome extension.

With Kaspr, you can connect directly with potential leads and manage them on your dashboard.

Kaspr’s plans start from $49 per month and offer additional features like increased credits and integration with other sales applications.

Standout feature: Real-time LinkedIn lead data retrieval.

Pros & Cons

Pros:

• Kaspr’s LinkedIn Chrome Extension allows you to retrieve verified and up-to-date lead contact information directly from LinkedIn profiles in real-time.
• With options ranging from a free plan to more flexible paid plans, Kaspr caters to various B2B business needs and budgets, including enterprise needs.

Cons:

• If you require broader prospect web sourcing beyond LinkedIn, you might find Kaspr limiting because its functionality is heavily dependent on LinkedIn.
• Kaspr’s bulk data enrichment feature is currently in its Beta stage and users typically have to invest in another tool to bulk enrich scraped LinkedIn URLs which is not cost-effective.

Pricing: From $49/month

Website: https://www.kaspr.io/

6. Cognism

Cognism is a global lead generation and sales intelligence platform.

It provides accurate and GDPR-compliant contact data, enabling B2B businesses to identify and engage quality prospects effectively.

Cognism’s pricing plans are customized based on your business needs, such as team size and data needs.

Standout feature: Data enrichment to optimize lead scoring.

Pros & Cons

Pros:

• Cognism easily integrates with other sales and CRM tools like Salesforce and HubSpot, saving you hours of manual work.
• Cognism prioritizes data quality and ensures data compliance safeguards in line with GDPR standards, which is crucial for European markets.

Cons:

• Cognism may lack some data coverage in regions outside Europe, like the US. For more extensive lead coverage, try Instantly.
• Cognism does not provide transparent pricing and requires sales outreach for quotes, which can be inconvenient.

Pricing: Custom pricing

Website: https://www.cognism.com/

7. OptinMonster

OptinMonster’s lead generation software will help your B2B business convert passive website visitors into paying customers with behavior-triggered campaigns such as exit-intent pop-ups.

With a starting price of $9 per month, OptinMonster offers a range of features, including an adept targeting and segmentation engine that lets you find the right leads to close.

Standout feature: Effective lead conversion tools like exit-intent technology.

Pros & Cons

Pros:

• OptinMonster offers powerful conversion tools like Exit-Intent® technology and A/B testing to help recover abandoning site visitors and continuously improve conversion rates.
• With plans starting at $9 per month, OptinMonster provides a cost-effective solution for B2B businesses of all sizes, especially startups and small businesses.

Cons:

• OptinMonster has limited integrations with third-party sales tools. Some users have reported difficulty integrating tools like Gravity Forms to collect analytics.
• It is not very beginner-friendly, as technical knowledge is required for some formatting. New users may need time to figure out how to use the features and settings to optimize sales.

Pricing: From $9/month

Website: https://optinmonster.com/

Amplify Your Sales with Lead Finder Tools

The fastest way to grow your sales is by optimizing your lead generation and management process.

However, manual lead finding drains time and misses opportunities, especially for fast-scaling businesses.

Lead finder tools help B2B businesses to:

• Save time and resources with AI-powered algorithms, verified contact databases, and lead management tools.
• Target the decision makers in companies by using advanced filters.

If you’re tired of outreach campaigns that barely convert and want to increase your sales dramatically, a good lead finder tool is your best bet for generating and engaging high-converting leads.

Check out this video by Instantly to learn more about how you can streamline your B2B prospecting and outreach for higher conversions:

Using the right tools and a well-planned and executed lead generation strategy will ensure that your costs are as low as possible, without sacrificing on conversion rates, to achieve great ROI for your efforts.

Conclusion

B2B lead finder software platforms are designed to help you identify and collect information about potential business clients (leads).

These tools streamline the process of discovering companies and decision-makers that match a target profile by providing access to databases, contact information, firmographics, and intent data.

Often integrated with CRM systems, they enable sales and marketing teams to efficiently generate qualified leads, personalize outreach, and accelerate the sales pipeline.

As such, B2B lead finder tools are essential for efficiently identifying high-quality prospects, saving time and resources, so that you can target the right decision-makers, improve outreach effectiveness, and accelerate revenue growth.

References

G2 Crowd: Lead Generation Software User Reviews

Lead Forensics: B2B Lead Generation