In 2025, Australia is firmly in the era of video-first content, with YouTube leading the charge.
Whether you’re a marketer, business owner, or content creator, leveraging local YouTube influencers is a powerful way to connect authentically with Australian audiences.
From tech reviews and lifestyle vlogs to fitness tutorials and DIY hacks, these creators bring credibility, relatability, and highly engaged communities, making them invaluable for your influencer marketing campaigns.
We have curated this list of Australia’s top YouTube influencers, across a range of niches, along with the latest YouTube influencer marketing statistics, so you can get a good idea of the possibilities for impactful creator-led campaigns for the Australian market.
These are some of the top YouTube influencers in Australia:
Name: Heidi Moustafa (Hamoud)
Channel: Heidi Hamoud
Subscribers: 370 thousand+
Location: Melbourne, Australia
Niche: beauty/makeup
Heidi is a professional makeup artist who creates a wide range of beauty tutorials—from soft, everyday glam to bold, dramatic looks—on her YouTube channel.
Her polished technique and engaging presentation make her a compelling choice for beauty and cosmetics collaborations.
Name: Zac Perna
Channel: Zac Perna
Subscribers: 850 thousand+
Location: Gold Coast, Australia
Niche: Fitness routines, bodybuilding, nutrition, and food challenges
Zac is a bodybuilder and fitness content creator known for his rigorous workout routines, extreme food challenges, and high-engagement fitness videos.
His dynamic style and sizable following make him a standout in the Australian fitness influencer space.
Name: Bounce Patrol
Channel: Bounce Patrol – Kids Songs
Subscribers: 34.2 million+
Location: Australia
Niche: Children’s Educational Entertainment
Bounce Patrol creates colorful, animated educational videos for preschoolers, focusing on songs, numbers, shapes, and basic learning concepts.
Their charming characters and catchy tunes keep young viewers engaged while catering to parents looking for quality children’s content.
Name: Chloe Ting
Channel: Chloe Ting
Subscribers: 25.7 million
Location: Australia
Niche: Fitness / Health & Wellness
Chloe’s channel grew through highly popular fitness challenges that saw explosive global adoption, especially during pandemic lockdowns.
She shares detailed workout plans, nutrition tips, and motivation for viewers seeking at-home fitness solutions.
Name: Brett Stanford, Derek Herron, Scott Gaunson
Channel: How Ridiculous
Subscribers: 23.8 million+
Location: Perth, Western Australia
Niche: Trickshots / Entertainment
This trio specializes in gravity-defying trick shots and large-scale object drops filmed in stunning slow motion.
Their entertaining experiments (like dropping bowling balls from great heights) have captivated global audiences with over a billion views!
Name: Lannan Eacott
Channel: LazarBeam
Subscribers: 23 million+
Location: Sydney, New South Wales
Niche: Gaming / Comedy
A superstar in the Fortnite and gaming commentary space, LazarBeam delivers comedic gameplay, vlogs, and collaborative content.
He’s also notable for his real-world influence—like purchasing a $10 million home in Clovelly, which drew local media attention.
Name: Calvin & Kaison
Channel: CKN Toys
Subscribers: 19 million+
Location: Melbourne, Victoria
Niche: Toy Review / Children’s Entertainment
This brother duo creates fun and energetic toy unboxings and reviews, often dressing up as superheroes.
Their engaging, family-friendly content has led to a Nickelodeon show and an international fanbase.
Name: Tanya Hennessy
Channel: Tanya Hennessy
Subscribers: 123 thousand+
Location: New South Wales, Australia
Niche: Comedy / Lifestyle
Tanya Hennessy is a comedian and author known for her brutally honest and hilarious takes on everyday life.
Her skits, parodies, and “things people say” videos have earned her a loyal following both on YouTube and across social platforms.
Tanya also collaborates with brands on relatable, comedic content that resonates with millennial audiences.
Name: Wendy Ayche
Channel: Wengie
Subscribers: 13 million+
Location: Sydney, Australia
Niche: DIY / Lifestyle / Beauty
Wengie is a Chinese-Australian YouTuber who has built a global audience through her vibrant videos covering life hacks, DIY projects, beauty routines, and experiments.
Her upbeat personality and creative visuals make her content engaging and easy to watch. She’s also ventured into music and has collaborated with several international brands.
Name: Brittney Lee Saunders
Channel: Brittney Saunders
Subscribers: 1 million+
Location: Newcastle, New South Wales
Niche: Beauty / Lifestyle / Business
Brittney started with makeup tutorials and lifestyle vlogs, but has evolved into a successful entrepreneur sharing business tips, fashion content, and life updates.
Her raw, down-to-earth personality helps her connect with viewers, particularly women interested in personal growth and style.
Name: Ann Reardon
Channel: How to Cook That
Subscribers: 4.9 million+
Location: Sydney, Australia
Niche: Baking / Food Science / Debunking
Ann is a food scientist and former dietitian who creates elaborate desserts, baking tutorials, and myth-busting food science videos.
Her “debunking viral food hacks” series is especially popular. Ann educates and entertains while advocating for digital literacy in food content.
Name: Kurtis Conner
Channel: Kurtis Conner
Subscribers: 5.5 million+
Location: Canadian-born, Kurtis now resides part-time in Australia
Niche: Commentary / Comedy
Kurtis Conner is known for his satirical takes on internet culture, bad TV shows, and online trends.
With sharp wit and a millennial-friendly tone, he creates long-form comedic commentaries that both entertain and critique. His content often goes viral and resonates especially well with Gen Z and young adult audiences.
Name: Kiva Brent
Channel: DIY with KB
Subscribers: 425 thousand+
Location: While primarily U.S.-based, Kiva has significant reach and influence in Australian home/interior YouTube circles
Niche: Interior Design / DIY Home Decor
Kiva is a design-savvy content creator who shares modern home décor projects, IKEA hacks, and DIY transformations that are both affordable and stylish.
Many Australian viewers follow her for inspiration, particularly in urban and rental living spaces.
Name: Sarah Stevenson
Channel: Sarah’s Day
Subscribers: 1.56 million+
Location: Sydney, Australia
Niche: Health & Wellness / Fitness / Lifestyle
Sarah shares her holistic health journey, including workouts, clean eating, skincare, and mom life.
Her brand “Sezzy” extends into product lines and partnerships in fitness and wellness. With her transparency and authenticity, she’s built a loyal community-driven audience.
Australia’s influencer marketing scene is booming, and YouTube boasts massive reach for creators and brands alike.
Influencer-led content drives trust, engagement, and purchasing decisions, especially in video-first formats.
Take a look at these stats to see just how impactful YouTube influencer marketing is:
Brands spent approximately A$520 million on influencer marketing in 2024, which is a 13% year-over-year increase, representing about 3.6% of total digital ad spend in Australia.
In early 2024, 20.8 million Australians (nearly 78% of the population) used YouTube and spent an average of 21 hours and 36 minutes per month on the platform.
Video content now makes up 64% of Australia’s total digital content consumption in 2025, far surpassing traditional media.
78% of Australians use social media for brand or product research, with YouTube consistently ranked among the most-used platforms for discovery and consideration.
Among Australians aged 18–29, 52% are more likely to try a product recommended by an influencer, compared with only 25% influenced by TV ads.
46% of Australians have purchased a product after seeing it promoted by an influencer, and 59% trust an influencer’s sponsored content more than a celebrity endorsement.
Short-form video ad spend is projected to grow to A$3.26 billion by 2028, up from A$2.18 billion in 2024.
These stats highlight why YouTube influencer marketing in Australia should be a top priority in 2025.
Australian viewers have embraced YouTube as their go-to platform for discovery, entertainment, education, and shopping.
Local influencers not only deliver massive reach but also offer cultural relevance and credibility—essential ingredients for effective influencer marketing.
If you’re looking to boost brand visibility, build trust, and drive real-world results in Australia, YouTube influencer partnerships are a proven strategy.
Use the insights above to shape your approach—then scroll on for a curated list of 15 must-watch Australian YouTubers to help you find the right fit for your next campaign.
Aspire: State of Influencer Marketing Report (2024)
Eloquent: Essential Australian Marketing Statistics for 2025
Influencer.com: The State of Influencer Marketing in Fashion: 30 Key Statistics
Think with Google: Why YouTube is Part of a Winning Social Strategy
YouTube Culture & Trends: Global Culture & Trends Report (2024)
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