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Woodpecker

Our Score 4.8

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About Woodpecker

Woodpecker.co is a smart and highly intuitive email marketing tool that allows you to create automated email marketing campaigns. It is used by businesses to personalize, automate, and track their outbound sales campaigns easily.

The software integrates with your Gmail, Outlook, or any other IMAP that you may be using easily. You can add as many sender addresses or aliases that you want. This feature can be particularly useful if you’re working in a large team who needs to reach out to the same prospect multiple times.

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It automatically spaces out the emails and sends them with an irregular frequency. This makes sure that they do not end up in the spam section of the prospect’s inbox. There are built-in templates with custom fields which you can edit to add a personalized touch to the email.

Woodpecker goes a step further than most of its counterparts by providing extensive stats and analysis on the campaigns created. The interaction tracking, lead nurturing, lead scoring, and segmentation metrics give you useful insights into how well your campaign performed and what needs improvement.

Besides these metrics, you can track the open rates, reply rates, and the bounce rates on your emails. You can filter out positive replies and measure the effectiveness of your campaign.

The follow-up automation feature lets you automate the follow-up emails as well. This feature can be useful when you need to impart information in a series of emails rather than a single email.

Additionally, you could also be using these follow-ups for your remarketing campaigns or after-sales services.

One major factor that sets Woodpecker apart from its counterparts is its user-friendly and easy-to-understand user interface. For instance, the bright colour scheme makes it easy to sort things out and navigate through the options.

This is also one of the reasons why the tool doesn’t demand much effort in understanding from a person who isn’t very tech-savvy. All you need to do is to integrate your email accounts and pull up your contact lists. Once this is done, you can jump straight into creating email campaigns. 

Our Review Verdict

Wodpecker is one of the most easy-to-use and intuitive software, best for organisations that are not too tech-savvy. Businesses who regularly need to reach out to their prospects should definitely use Woodpecker. It is surely a great deal for what it costs.

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Main Features

Campaign Management

Follow-up Automation

Lead Nurturing

Lead Scoring

Lead Segmentation

A/B Split Testing

Prospecting Tools

Contact List Integration

Pricing

Free Trial

14 Days

Start-up

$40/month

Team Pro

$50/month

Enterprise

Custom Pricing

Pros & Cons

Pros

Bright, colorful interface, making it easy to understand

Integrating contact lists is fast and convenient

A/B testing is fully automated and gives meaningful insights

Reporting for daily/weekly/monthly metrics

Customer support is always available.

Cons

Pricier than other alternatives

Opt-out links are difficult to add in emails

Alternatives

SmartReach

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Our score

4.8

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