It automatically spaces out the emails and sends them with an irregular frequency. This makes sure that they do not end up in the spam section of the prospect’s inbox. There are built-in templates with custom fields which you can edit to add a personalized touch to the email.
Woodpecker goes a step further than most of its counterparts by providing extensive stats and analysis on the campaigns created. The interaction tracking, lead nurturing, lead scoring, and segmentation metrics give you useful insights into how well your campaign performed and what needs improvement.
Besides these metrics, you can track the open rates, reply rates, and the bounce rates on your emails. You can filter out positive replies and measure the effectiveness of your campaign.
The follow-up automation feature lets you automate the follow-up emails as well. This feature can be useful when you need to impart information in a series of emails rather than a single email.
Additionally, you could also be using these follow-ups for your remarketing campaigns or after-sales services.
One major factor that sets Woodpecker apart from its counterparts is its user-friendly and easy-to-understand user interface. For instance, the bright colour scheme makes it easy to sort things out and navigate through the options.
This is also one of the reasons why the tool doesn’t demand much effort in understanding from a person who isn’t very tech-savvy. All you need to do is to integrate your email accounts and pull up your contact lists. Once this is done, you can jump straight into creating email campaigns.
Our Review Verdict
Wodpecker is one of the most easy-to-use and intuitive software, best for organisations that are not too tech-savvy. Businesses who regularly need to reach out to their prospects should definitely use Woodpecker. It is surely a great deal for what it costs.