Influencer marketing in the fitness niche is stronger than ever, and YouTube is leading the charge.
From home workouts to nutrition tips and strength-training science, fitness YouTubers are motivating millions while building trusted personal brands.
For marketers, business owners, and fellow creators, partnering with the right YouTuber means reaching a highly engaged, health-conscious audience.
This list spotlights top fitness YouTubers you should know in 2025, whether you’re looking for great creators to follow, a content collaboration, an influencer partnership, or simply inspiration for your own channel.
We have selected creators across a range of wellness and fitness niches, including workout routines and challenges, strength training & science-based advice, mind-body wellness and yoga, calisthenics, dance-based fitness, and at-home workouts.
We also look at why fitness influencers have such a strong influence, YouTube influencer marketing statistics, and what the numbers say about the marketing impact of fitness influencers today.
Let’s jump right in!
These are some of the top fitness channels and influencers on YouTube for powerful collaborations and influencer marketing campaigns:
Name: Thibaud Delapart
Channel: Tibo InShape
Subscribers: 26.9 million
Location: France
Tibo InShape is one of the most popular fitness influencers in the world. Based in France, he has energetic, motivational videos covering gym workouts, transformations, vlogs, and fun challenges.
Known for his humor and charisma, Tibo appeals to younger fitness fans and has a massive European following.
Name: Chloe Ting
Channel: Chloe Ting
Subscribers: 25.7 million
Location: Australia
Chloe Ting rose to global fame during the pandemic with her free, easy-to-follow workout challenges.
Her channel features short, targeted workouts, recipes and meal plans, and fitness programs aimed at beginners and intermediate users alike.
Her 2-week shred and core challenges are some of the most-watched fitness videos on YouTube.
Name: Jeff Cavaliere
Channel: ATHLEAN-X
Subscribers: 14.1 million
Location: United States
Jeff Cavaliere is a certified strength and conditioning coach who delivers science-backed training advice.
ATHLEAN-X is known for its no-nonsense approach to building strength, improving posture, and injury prevention.
His audience includes athletes, fitness professionals, and serious gym-goers.
Name: Adriene Mishler
Channel: Yoga With Adriene
Subscribers: 13.3 million
Location: United States
Adriene is one of the most recognizable yoga instructors on YouTube.
Her calm, accessible classes are designed for all levels, with special playlists for anxiety, flexibility, and everyday wellness.
She creates a warm, inclusive experience that resonates with a broad audience.
Name: Maddie Lymburner
Channel: MadFit
Subscribers: 10.7 million
Location: Canada
MadFit focuses on apartment-friendly workouts that require no equipment and minimal space.
From dance workouts to Pilates, HIIT, and yoga flows, Maddie’s channel is ideal for busy professionals and fitness lovers who want to stay fit at home.
Name: Jeff Nippard
Channel: Jeff Nippard
Subscribers: 7.3 million
Location: Canada
Jeff combines bodybuilding and powerlifting with deep scientific explanations.
His content appeals to fitness enthusiasts who want to understand the “why” behind their workouts. He often interviews experts and references peer-reviewed studies.
Name: Cassey Ho
Channel: Blogilates
Subscribers: 9.2 million
Location: United States
Cassey Ho is a certified Pilates and fitness instructor and one of the original YouTube fitness stars.
Her bright, energetic style combines fitness, positivity, and body confidence. She also runs the successful fitness brand and activewear line, POPFLEX.
Cassey’s content includes a mix of workout videos, challenges, clean-eating recipes and advice, and fashion/lifestyle content.
Name: Caroline Girvan
Channel: Caroline Girvan
Subscribers: 9.9 million+
Location: Northern Ireland
Caroline delivers intense strength-training and HIIT workouts with a minimalist, no-talking style.
Her Epic and Fuel programs have a loyal global following. She focuses on form, endurance, and progressive overload.
Name: Sven Kohl & Alex Lorenz
Channel: Calisthenic Movement
Subscribers: 4.2 million+
Location: Germany
This German duo brings expert knowledge to bodyweight training, mobility, and skill-based calisthenics.
Their tutorials help viewers develop strength and control using minimal equipment. Their clean, educational videos appeal to beginners and advanced athletes alike.
Name: Greg Doucette
Channel: Greg Doucette
Subscribers: 2.3 million+
Location: Canada
Greg is a former professional bodybuilder and powerlifter known for his blunt delivery and myth-busting fitness rants.
His content includes training advice, nutrition and supplement reviews, and commentary on fitness trends.
He’s popular with viewers who appreciate his direct, no-BS approach.
Name: Caleb Marshall
Channel: The Fitness Marshall
Subscribers: 6.5 million+
Location: United States
Caleb delivers high-energy dance workouts set to popular music, making fitness fun and accessible.
His charismatic style and upbeat choreography encourage viewers to move, laugh, and burn calories in a party-like atmosphere. Caleb’s videos often feature “shop our looks” for the apparel used in the video.
Name: Jeremy Ethier
Channel: Jeremy Ethier
Subscribers: 7.2 million+
Location: Canada
Jeremy is National Academy of Sports Medicine(NASM) and Functional Movement Screen (FMS) certified and produces science-based fitness and nutrition videos.
He explains complex science clearly, offering workout plans and myth-busting tips to help viewers train effectively and safely.
Name: Bob Schrupp, Brad Heineck and Mike Kenitz
Channel: Bob & Brad
Subscribers: 5.1 million+
Location: United States
Known as “The Most Famous Physical Therapists on the Internet,” Bob and Brad have recently been joined by Physical Therapist Assistant, Mike Kenitz.
Together, the trio offers practical advice on pain relief, rehabilitation, and exercise safety.
Their warm, engaging manner makes therapy accessible to all.
Name: Darryl Williams
Channel: BullyJuice
Subscribers: 9.8 million+
Location: United States
A former Air Force member, Darryl brings no-nonsense bodyweight workouts with motivational coaching.
His tough but encouraging approach resonates with viewers seeking discipline and results.
Name: Matt Morsia
Channel: MattDoesFitness
Subscribers: 2.3 million+
Location: United Kingdom
British bodybuilder and former Gladiator star Matt shares gym challenges, powerlifting routines, and athlete insights.
His humor and relatability offer a friendly yet driven fitness experience.
According to Aspire’s State of Influencer Marketing 2024, YouTube outperforms all other platforms for influencer-driven video content with a 49% engagement rate, measured by likes, comments, and shares per video.
YouTube’s monthly global watch time on mobile averages 29 hours, and a large proportion of that is from influencer-led content.
Globally, YouTube is ranked the most used social platform for consuming influencer content by millennial and Gen Z consumers.
For product marketing, a 2025 Wyzowl survey found that 87% of consumers made a purchase after watching a product demo video.
Fitness content continues to grow steadily, with viewers following fitness trends, advances in the industry, and finding new content and ideas.
According to Think with Google, 79% of sports/fitness viewers say they find unique content on YouTube not available elsewhere.
With the growing popularity of short-form video, YouTube Shorts has become an especially powerful format for influencer and UGC marketing campaigns.
Given this impact, partnering with YouTube influencers offers exceptional value for brands across virtually every niche, including health, wellness, and fitness.
As of 2024, over 87.6% of YouTube users say they watch health and fitness content regularly, according to a recent report published by BMC Public Health.
The same study found that 84.7% of viewers say their fitness or purchasing decisions are directly influenced by influencer videos, making YouTube one of the most persuasive platforms in the wellness space.
Fitness influencers on YouTube tend to have loyal and proactive audiences, often following structured challenges and programs, which allows for excellent marketing integration.
According to HypeAuditor’s 2024 Influencer Marketing Report, fitness YouTubers have some of the highest ROI for influencer collaborations due to:
Brands that have successfully partnered with YouTube fitness influencers have seen increases in sales, awareness, and customer lifetime value.
Influencers also generate massive value as co-creators, offering authentic testimonials, real-life use cases, and UGC-style content at scale.
Fitness YouTubers are some of the most powerful voices in the digital creator economy. They inspire healthier lives, build passionate communities, and influence real behavior change.
For brands and marketers, collaborating with these creators offers an unparalleled opportunity to connect with active, engaged audiences—authentically and at scale.
Whether you’re launching a new product, planning a campaign, or creating content that drives value long-term, these creators bring credibility, creativity, and consistent reach.
Use this list to find your ideal partner and start building relationships that benefit both the brand and the community.
Look for creators who align with your brand's values, audience demographics, and content focus—ranging from workouts and wellness to strength training and dance. Prioritize engagement rate, niche relevance, and authentic fit over just subscriber count.
Rates vary widely—starting from free product samples to a few hundred dollars for niche micro-influencers to tens of thousands for high-profile creators. Cost depends on subscriber count, engagement metrics, content format, and campaign scope.
Highly effective—84% of fitness content viewers report being influenced in their health or purchase decisions by creators, according to 2024 data published by BMC Public Health . YouTube also delivers long watch times—averaging 29 hours monthly on mobile—indicating deeper viewer engagement. Read the full article for more on YouTube influencer marketing and up-to-date YouTube marketing statistics.
Home workout challenges, strength training tutorials, yoga sessions, dance routines, and calisthenics tutorials all perform well. Diverse formats like short workouts, explainers, and routines tap into large, engaged audiences across demographics.
Assess their audience demographics, engagement rate, content style, branding alignment, and past sponsorship work. Check if they produce authentic content, drive action (clicks, sign-ups), and share transparent performance metrics.
BMC Public Health: Users’ Experience with Health-related Content on YouTube: An Exploratory Study
Exercise.com: 50+ Fitness Influencer Statistics in 2025
Think with Google: Why YouTube is Part of a Winning Social Strategy
YouTube Culture & Trends: Global Culture & Trends Report (2024)
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