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21 Best AI Marketing Tools for High Revenue in 2024 [Full Review]

By Leah Clark Last updated: 24 minute read Artificial IntelligenceMarketing Tools

AI marketing tools are revolutionizing the industry, offering businesses powerful solutions to boost revenue in 2024. From personalization to predictive analytics, these tools automate tasks, provide deep insights, and drive data-driven strategies.

With the AI marketing market expected to reach $36 billion this year, it’s clear that successful marketers are embracing this technology. This review highlights 21 top AI marketing tools to help you maximize revenue and stay competitive.

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    What is an AI Marketing Tool?

    AI marketing tools or digital automation solutions are AI and machine learning software platforms. Digital marketers and businesses use AI marketing tools to automate tasks and extract in-depth (and often real-time) customer analytics. AI marketing tools will evaluate various aspects of buyer analytics, such as customer behaviors, interaction, product page impressions, etc., to create suggestions and strategies tailored to your audience.

    Businesses can find various digital automation solutions for different marketing strategies. For example, there are specialized AI marketing solutions for content marketing, dynamic product pricing, email marketing, and predictive analytics. We’ll review a few examples of these digital automation tools and why your business needs them.

    Summary: What is an AI Marketing Tool?

    AI marketing tools are software solutions powered by AI that automate tasks. They help businesses save time and leverage accurate insights for improved customer journey and brand experience.

    5 Best AI Content Marketing Tools

     Best AI Content Marketing Tools

    Best For

    Pricing

    Our P2P Rating 

    Writesonic

    • Landing Pages 

    • Google Ads

    • Short-form plan from $15 p/m

    • Long-form plan from $19 p/m

    4.5/5

    Jasper.ai

    • SEO

    • AI Copy Generator

    • Starter plan from $29 p/m

    • Boss mode plan from $59 p/m

    • Custom enterprise quote

    4.5/5

    Clearscope

    • AI Content Ideas

    • Headline Generator 

    • Essentials plan $170 p/m

    • Business plan $1200 p/m

    • Custom enterprise quote

    4.5/5

    Grammarly

    • Formality Level

    • Plagarism Detector

    • Premium plan $30 p/m

    • Business plan from $15 p/m

    4.5/5

    Frase.io

    • SEO

    • Keyword Research

    • Basic plan $44 p/m

    • Team plan from $115 p/m

    • Custom enterprise quote

    4.5/5

    1.Writesonic

    WriteSonic is one of the best digital automation solutions for creating relevant content. This tool allows users to create landing pages from pre-built templates, write customer-centric ad content, and leverage AI article ideas for fresh content. And the features Writesonic provides for blogging go above and beyond. This AI tool generates headline ideas, blog intros, and blog outlines, and you can write long-form content like eBooks in record time.

    Writesonic_AI marketing tools
    Source: Writesonic

    Key Features:

    • Paraphrase tool
    • Landing pages
    • Google ads
    • AI article ideas
    • Product descriptions
    • Text expander

    Pricing:

    • Free trial available
    • Short-form plan from $15 p/m
    • Long-form plan from $19 p/m

    Pros: 

    • Beginner-friendly interface.
    • Thoruough resource guides.
    • Wide variety of professional templates.

    Cons:

    • Free trial is limiting and short.
    • Some of the AI writing features need improvement.
    • Pricing can become expensive and isn’t flexible to the user.

    G2 Rating: 4.8/5

    Website: writesonic.com

    2.Jasper.ai

    Because of its robust features, Jasper.ai is a favorite AI content marketing solution among content writers. You can count on this tool to write content for ad copy, blog articles, and email newsletters. Jasper.ai also has various templates to simplify content writing, allowing businesses to leverage successful content marketing campaigns without requiring much time. Jasper.ai also provides SEO functions for optimized content that garners traction.

    Jasper.ai_AI marketing tools
    Source: Jasper.ai

    Key Features:

    • Ad copy
    • AI blog writing
    • AI content report generator
    • SEO
    • Email newsletter generator
    • Art illustrations and thumbnails
    • Pre-built templates
    • AI content ideas

    Pricing:

    • Starter plan from $29 p/m
    • Boss mode plan from $59 p/m
    • Custom quote for Business plan

    Pros: 

    • AI content ideas are relevant and inspiring.
    • In-depth content tracking and analytics.
    • Super easy to use for beginners.

    Cons:

    • AI-generated content can be of poor quality.
    • Pricing is expensive for businesses that will use this tool a lot.
    • Creative writing functions lack features

    G2 Rating: 4.8/5

    Website: jasper.ai

    3.Clearscope

    Clearscope is a popular AI app for SEO and content marketers. This software aims to help businesses drive more organic traffic through advanced SEO features and AI content insights.

    Clearscope will generate lists of SEO keywords for your content, depending on your chosen primary keyword. You can also view your competitors’ SEO performance for your chosen main keyword and optimize your content to achieve a higher SEO score.

    Clearscope_AI marketing tools
    Source: Clearscope

    Key Features:

    • SEO
    • Reporting
    • Editor
    • AI content ideas
    • Headline generator
    • Ad copy
    • Integrations

    Pricing:

    • Essentials plan is $170 p/m
    • Business plan from $1200 p/m
    • Custom quote for Enterprise plan

    Pros: 

    • Intuitive and easy-to-use user interface.
    • Advanced SEO features.
    • In-depth SEO competitor analysis.

    Cons:

    • The learning curve for implementing features.
    • Pricing is expensive for small businesses.

    G2 Rating: 4.9/5

    Website: clearscope.io

    4.Grammarly

    Grammarly is an essential AI app that every business needs in its tech stack. This AI software will help you perfect your content’s tone, delivery, formality, and grammar.

    Grammarly allows users to set specific goals for each piece of content they edit. They will rank your content based on your goals and highlight improvement areas. You can also use this tool to check for plagiarism so your content marketing strategy is authentic.

    Grammarly_AI marketing tools
    Source: Medium

    Key Features:

    • Spelling and grammar checker
    • Plagiarism detector
    • Formality level
    • Fluency
    • Word choice
    • Advanced AI suggestions

    Pricing:

    • Free plan
    • Premium plan is $30 p/m
    • Business plan from $15 p/m

    Pros: 

    • AI content ideas are relevant and inspiring.
    • In-depth content tracking and analytics.
    • Super easy to use for beginners.

    Cons:

    • AI generated content can be of poor quality.
    • Pricing is expensive for businesses that will use this tool a lot.
    • Creative writing functions lack features

    G2 Rating: 4.6/5

    Website: grammarly.com

    5.Frase.io

    Frase.io is an AI content marketing tool that also provides in-depth SEO functions. Content writers can use various tabs to separate drafts, final content, content ideas, and so forth.

    Frase.io will provide lists of targeted SEO keywords based on your primary keyword, making it super easy to optimize your content. This feature advises users when they’ve used too many or too few specific keywords. Frase.io also compares your SEO ranking to competitors’ and provides you with strategies to gain a competitive edge.

    Frase.io_AI marketing tools
    Source: Frase.io

    Key Features:

    • Keyword research
    • SEO
    • Competitor analysis
    • Keyword ranking
    • AI content writing

    Pricing:

    • Basic plan is $44 p/m
    • Team plan from $115 p/m
    • Custom quote for Enterprise plan

    Pros: 

    • Consistent function updates.
    • A smart bot that users can train through AI for content insights.
    • Customized templates that can be trained through AI.

    Cons:

    • AI writing tool needs improvement.
    • Users need too many integrations for seamless content writing.
    • The user interface needs improvement.

    G2 Rating: 4.8/5

    Website: frase.io

    Summary: 5 Best AI Content Marketing Solutions

    1. Writesonic
    2. Jasper.ai
    3. Clearscope
    4. Grammarly
    5. Frase.io

    5 Best AI Chatbots

    5 Best AI Chatbot Marketing Tools

    Key Features

    Pricing

    Our P2P Rating 

    ActiveChat

    • Reporting

    • AI Insights

    • Custom quote

    4/5

    ProProfs

    • Canned Responses

    • Popups

    • Essential plan is $30 p/m

    • Premium plan $90 p/m

    • Custom enterprise quote

    4.5/5

    LivePerson

    • Live chat tracking

    • Voice conversations

    • Custom quote

    3.5/5

    HubSpot Chatbot Builder

    • Intergrations

    • Reporting

    • Starter plan from $50 p/m

    • Professional plan from $890 p/m

    • Custom enterprise quote

    4.5/5

    Drift

    • A/B testing

    • Reporting

    • Custom quote

    4/5

    1.ActiveChat

    ActiveChat is a widely popular AI chatbot that allows for smarter customer conversations. With this solution, you can optimize customer service, marketing, and sales buyer communications for quicker conversions.

    You don’t have to struggle with coding, as ActiveChat is easy to configure. You can assign human agents to conduct live chats with customers. ActiveChat also provides many integrations with apps like WhatsApp, Facebook, and WordPress. However, many users feel ActiveChat hasn’t lived up to its promises in advertising updated features.

    ActiveChat_AI marketing tools
    Source: ActiveChat

    Key Features:

    • Third-party integrations
    • Reporting and analytics
    • Detailed agent reports
    • AI hints for improved customer chats

    Pricing:

    • Contact for a custom quote

    Pros: 

    • Intuitive WordPress plugin.
    • Multichannel chabot marketing.
    • Specialized bot creator for different platforms.

    Cons:

    • Slow software updates.
    • Limited Facebook integrations.
    • Users report deceptive commercial advertising.

    G2 Rating: 3.9/5

    Website: activechat.ai

    2.ProProfs

    ProProfs makes building intuitive, AI-powered chatbots easy to optimize customer interactions. You can use this tool for lead generation, customer service, and sales conversations. ProProfs has worked with many top-tier companies like Dell, Yale University, SONY, and DHL.

    Another fantastic aspect of this AI chatbot is that you can reach customer service 24/7 if you need help configuring or managing your chatbot. Businesses can also respond to buyers faster through canned responses, an AI function that predicts customer queries and suggests self-help article topics.

    ProProfs_AI marketing tools
    Source: ProProfs

    Key Features:

    • Canned responses
    • Chatbot popups
    • Individual operator greetings
    • Social media integration
    • Customer query prediction

    Pricing:

    • Free trial is available
    • Essentials plan is $30 p/m
    • Premium plan is $90 p/m
    • Custom quote for Business plan

    Pros: 

    • In-depth, intuitive reports.
    • Automatic chat routing.
    • Easy for management to supervise chats.

    Cons:

    • Lack of customization options for the dashboard.

    G2 Rating: 4.5/5

    Website: proprofschat.com

    3.LivePerson

    LivePerson delivers an AI-powered chatbot custom to your business. Assigning agents to chatbots is easy, and you can manage queries as they progress through various sales and customer service stages.

    LivePerson also provides solutions for having voice conversations with buyers, integrating scheduling and social media tools for platforms like Instagram, TikTok, and Facebook, and receiving recommendations based on customer chat behavior. This AI chatbot can help you defuse angry customers with a customer friction detector feature.

    LivePerson_AI marketing tools
    Source: LivePerson

    Key Features:

    • Customer intention manager
    • Third-party integrations
    • Customer friction detector
    • Voice conversations
    • Reporting analytics
    • Live chat tracking

    Pricing:

    • Contact for a custom quote

    Pros: 

    • Fantastic option for small businesses.
    • Easy to track and manage live chats.
    • Ample customization for live chat campaigns.

    Cons:

    • Users report poor customer service.
    • Analytics and reporting needs improvement.
    • Can’t prioritize chats

    G2 Rating: 3.6/5

    Website: liveperson.com

    4.HubSpot Chatbot Builder

    HubSpot Chatbot Builder is an excellent option for small businesses. While this solution may not have in-depth features like other AI marketing chatbots, startups can access what they need. It is also a go-to option if you’re looking for a marketing hub offering a little more than chatbot functions.

    You can integrate this chatbot into Facebook or your website and handle all your live buyer chats from one central place. Users can also access email and chat support for queries!

    HubSpot_AI marketing tools
    Source: HubSpot

    Key Features:

    • Custom user chat fields
    • Facebook integration
    • WordPress Integration
    • Customer chat tracking
    • Reporting analytics

    Pricing:

    • Starter plan from $50 p/m
    • Professional plan from $890 p/m
    • Custom quote for Enterprise plan

    Pros: 

    • Beginner-friendly interface.
    • Valuable marketing services for businesses that need it.
    • Flexible pricing structure.

    Cons:

    • Additional features may be a waste of money for brands that don’t want them.
    • Limited third-party app integrations.
    • No A/B testing for chatbot.

    G2 Rating: 4.5/5

    Website: HubSpot Chat Builder

    5.Drift

    Drift allows businesses to have automated buyer conversations without any limits. To quickly respond to buyers’ queries, you can create custom playbooks based on frequently asked questions and optimized answers.

    Drift also offers products like Drift meetings, Drift reporting, Drift audiences, and Drift videos for platforms like Youtube and specific audience targeting. These additional products allow brands to use one solution rather than a bunch of different integrated software. To boost brand loyalty, Drift provides specialized functions for VIP web visitors so you can keep them coming back!

    Drift_AI marketing tools
    Source: Drift

    Key Features:

    • Playbooks for buyer queries
    • Integrations for Zoom chats, voice calls, and Drift meetings
    • A/B testing
    • Reporting analytics
    • Personalized buyer welcome messages
    • Real-time notifications

    Pricing:

    • Contact for custom quote

    Pros: 

    • Video creation tools.
    • Fantastic customer support.
    • Quick and easy user interface.

    Cons:

    • Software is a little clunky.
    • Features are limiting for big businesses.
    • No custom reporting metrics.

    G2 Rating: 4.3/5

    Website: drift.com

    Summary: 5 Best AI Chatbot Marketing Tools

    1. ActiveChat
    2. ProProfs
    3. LivePerson
    4. HubSpot Chatbot Builder
    5. Drift

    7 Best AI Email Marketing Tools

    7 Best AI Email Marketing Tools

    Key Features

    Pricing

    Our P2P Rating 

    Active Campaign

    • A/B testing

    • Triggered emails

    • Lite plan $39 p/m

    • Plus plan $70 p.m

    • Professional plan $187 p/m

    • Custom enterprise plan

    4.5/5

    Seventh Sense

    • Pre-built templates

    • A/B testing

    • Varies between HubSpot and Marketo users

    4.5/5

    Drift Email

    • Live chat

    • Reporting

    • Custom quote

    4/5

    GetResponse

    • Landing page builder

    • Email scheduler

    • Email marketing plan $19 p/m

    • Marketing automation plan $59 p/m

    • Ecommerce plan $119 p/m

    4/5

    Zeta Email

    • Automated emails

    • Data handling

    • Custom quote

    4/5

    SmartWriter

    • Subscriber analytics

    • Automated emails

    • Basic plan $59 p/m

    • Popular plan is $149 p/m

    • Pro plan is $359 p/m

    4/5

    Encharge

    • Customer segements

    • Web analytics

    • Growth plan $49 p/m

    • Premium plan is $59 p/m

    4.5/5

    1.ActiveCampaign

    ActiveCampaign is a trusted email marketing platform offering automation AI functions. With this tool, you can make attracting and securing new customers much easier and quicker with pre-built templates and in-depth audience targeting.

    ActiveCampaign supports functions for automated AI emails to welcome new customers, share brand updates, discounts, and sales, and act on specific buyer actions. You can use split testing to find the best email newsletters for your campaign and view your analytics in detailed reports.

    ActiveCampaign_AI marketing tools
    Source: ActiveCampaign

    Key Features:

    • Scheduled emails
    • Broadcast emails
    • Triggered emails
    • Targeted emails
    • A/B testing
    • Reporting analytics
    • Email tracking

    Pricing:

    • Lite plan from $39 p/m
    • Plus plan from $70 p/m
    • Professional plan from $187 p/m
    • Contact for custom Enterprise plan

    Pros: 

    • No need for coding.
    • Easy drag-and-drop email content editor.
    • Ample seamless integrations.

    Cons:

    • Users report not having to use many of the features they paid for.
    • Scheduling automated emails needs improvement.
    • Lack of customization options for email builder.

    G2 Rating: 4.6/5

    Website: activecampaign.com

    2.Seventh Sense

    If you use HubSpot or Marketo as your CRM, you’re in for a treat! Seventh Sense provides custom AI email marketing solutions for businesses using either platform. You can create personalized email newsletters from prebuilt templates targeted at your audience.

    Brands have ample freedom when subscribers receive their emails. You can set emails to send after specific user trigger actions or according to your content posting schedule. Seventh Sense also offers personalized onboarding to asses your current email marketing campaign and make recommendations based on your subscriber interaction.

    SeventhSense_AI marketing toolsSource: SeventhSense

    Key Features:

    • Automated emails
    • Email throttling
    • Email frequency optimization
    • Pre-built templates
    • Reporting analytics
    • A/B testing

    Pricing:

    For Use with HubSpot:

    • Business plan is $80 p/m
    • Contact for custom Enterprise plan

    For Use with Marketo:

    • Business plan is $450 p/m
    • Contact for custom Enterprise plan

    Pros: 

    • Detailed subscriber analytics and reporting
    • Easy to send mass emails
    • Beginner-friendly software

    Cons:

    • Some integrated apps add extra steps to use functions
    • Complicated user interface

    G2 Rating: 4.8/5

    Website: theseventhsense.com

    3.Drift Email

    Remember we spoke about Drift for marketing chatbots? Well, Drift offers automated email marketing AI functions too! These tools will make your email and content marketing processes much easier.

    Drift provides email routing to ensure your emails reach the right agents. However, users mention that this function could be more accurate. Because Drift has been consistent with its feature updates, we don’t doubt this will improve in the future. You can also rely on detailed analytics and pre-built templates for accurate audience targeting and engagement.

    Drift Email
    Source: Drift Email

    Key Features:

    • Automated email routing
    • Automated email list cleaning
    • Reporting analytics
    • Live chat
    • Integrations
    • Meeting scheduler

    Pricing:

    • Contact for custom quote

    Pros: 

    • Automated email tracking optimizes workflow
    • Automated buyer recommendations
    • Intuitive reporting dashboard

    Cons:

    • Emails sometimes route to the wrong agent
    • Email tags can be incorrect

    G2 Rating: 4.3/5

    Website: drift.com

    4.GetResponse

    GetResponse is a trusted solution for automated email marketing campaigns. Brands can use this software to create event-based automated emails and autoresponders to maintain customer satisfaction. These functions will optimize your workflow as you don’t have to manually welcome buyers or gain customer feedback.

    Users can choose personalized templates for their automated emails and leverage A/B testing to ensure they choose the best template and content. To track and evaluate your performance GetResponse provides in-depth analytics on your automation and email marketing tactics.

    GetResponse Email Software
    Source: GetResponse

    Key Features:

    • Customized email templates
    • Email scheduling
    • Subscriber segments
    • A/B testing
    • Auto-responders
    • Event-based automation
    • Landing page builder

    Pricing:

    • Free plan
    • Email marketing plan from $19 p/m
    • Marketing automation plan from $59 p/m
    • E-commerce marketing plan from $119 p/m

    Pros: 

    • Easy to create email funnel communications
    • Flexible pricing
    • Ample customization functions

    Cons:

    • Requires a learning curve
    • Limited automation
    • Lack of reminders, notifications and progress bars on the reporting dashboard

    G2 Rating: 4.2/5

    Website: getresponse.com

    5.Zeta Email

    Zeta is the best choice if you’re looking for an AI email marketing tool focusing on automated email functions and in-depth AI tracking. Although this tool isn’t a 360-degree solution for email marketing campaigns, it’s perfect for email automation.

    Zeta provides real-time customer behaviors and analytics on audience interests and demographics for improved personalization. You can use Zeta’s always-on predictive analytics to optimize your subject lines, email text, and send times. With such powerful AI and automation, there’s not much you won’t know about your target audience.

    Zeta_email software
    Source: Zeta

    Key Features:

    • Real-time tracking
    • Automated emails
    • Subscriber analytics
    • Predictive insights
    • Data handling

    Pricing:

    • Contact for custom quote

    Pros: 

    • High-level AI tools
    • Ample email personalization
    • Beginner-friendly tool

    Cons:

    • Limited features for large businesses

    G2 Rating: N/A

    Website: Zetaglobal.com

    6.SmartWriter

    Here’s an AI marketing tool that deserves full stars! SmartWriter is an up-and-coming AI writing tool that offers many more valuable features than most solutions. You can effortlessly build a cold email marketing campaign using features like the email finder, LinkedIn profile finder, and backlink generator.

    SmartWriter will also create a catchy first line to attract targeted buyers. Based on its users SmartWriter is a fantastic choice for B2B companies. B2B brands love this tool because it’s easy to find contact information and personalize your emails. You simply enter the URL of your ideal buyer’s website, and SmartWriter will generate relevant email copy and backlinks tailored to the receiver.

    Smartwriter ai
    Source: SmartWriter

    Key Features:

    • LinkedIn messages AI
    • Personalized AI pitches
    • Automated emails
    • Subscriber analytics
    • Cold email AI writer

    Pricing:

    • Basic plan is $59 p/m
    • Popular plan is $149 p/m
    • Pro plan is $359 p/m

    Pros: 

    • Punchy and personalized first-line creator
    • Effortless customer email finder and tracking
    • More high-level features than most AI writing assistants

    Cons:

    • Features force you to spend more credits, leading to more money
    • Lack of API tools
    • Only supports the English language

    G2 Rating: 5/5

    Website: smartwriter.ai

    7.Encharge

    Encharge has many marketing professionals and business owners talking about it. And for a good reason. This AI email marketing tool can help your brand create customer-centric emails without much manual effort.

    Encharge provides a robust and easy-to-understand dashboard that houses all your analytics. You can create automated emails to send after specific buyer actions, segment your subscribers based on interest, and use AI-powered emails for lead nurturing and buyer onboarding. Plus, users have many native integration possibilities with Zapier, Stripe, Facebook Ads, and Segment.

    Encharge
    Source: Encharge

    Key Features:

    • Lead nurturing.
    • Automated sales tasks.
    • Customer onboarding.
    • Customer segment.
    • Web user data importing.
    • Automated targeted emails.

    Pricing:

    • Growth plan from $49 p/m
    • Premium plan from $59 p/m

    Pros: 

    • Intuitive user interface
    • Accurate and insightful reporting dashboard
    • Affordable pricing that’s value for money

    Cons:

    • Limited functions for built-in reports
    • Features take time to learn
    • Limited integrations

    G2 Rating: 4.7/5

    Website: encharge.io

    Summary: 7 Best AI Email Marketing Tools

    1. ActiveCampaign
    2. Seventh Sense
    3. Drift Email
    4. GetResponse
    5. Zeta Email
    6. SmartWriter
    7. Encharge

    2 Best AI Dynamic Pricing Tools

    Best AI Tools for Dynamic Pricing

    Key Features

    Pricing

    Our P2P Rating 

    Dynamic Pricing

    • Profit optimization

    • Competitor analysis

    • Historical sales data

    • Pricing management

    • Free Trial is Available

    • Custom quote

    4/5

    Sniffle

    • Profit optimization

    • Dynamic pricing

    • Repricing

    • Pricing campaigns

    • Campaign & Pricing monitoring

    • Pricing policies

    • Starter: From €389 p/m

    • Basic: From €978 p/m

    • Business: From €1479 p/m

    • Enterprise: Custom Quote

    4/5

    1.DynamicPricing

    DynamicPricing is the ultimate tool for profit optimization by finding pricing that works for your business and buyers.

    Understanding the market rates and what customers can afford takes a lot of research. But this AI dynamic pricing tool makes it ten times easier by grouping all your actionable insights into pricing recommendations and strategies. You can also count on DynamicPricing to manage your pricing structure and suggest updates based on customer behavior.

    DynamicPricing AI tool
    Source: Dynamic Pricing

    Key Features:

    • Profit optimization
    • Machine learning models
    • Competitor analysis
    • Historical sales data
    • Product page impressions
    • Pricing management

    Pricing:

    • Free trial
    • Contact for custom quote

    Pros: 

    • Accurate machine learning models
    • In-depth features for competitive pricing
    • Extensive customer and market research functions

    Cons:

    • Not ideal for large businesses
    • Lack of online reviews

    G2 Rating: N/A

    Website: dynamicpricing.ai

    2.Sniffle

    Sniffle may be costly, but this dynamic AI pricing tool has everything small and large businesses need. You can find the best pricing for your brand through Sniffle’s three components – price module, price optimization module, and price monitoring module.

    With these three pillars, brands can reprice their products, create AI-powered pricing campaigns, leverage real-time AI pricing suggestions, and create product markdowns. While this may be too many bells and whistles for smaller brands, Sniffle offers a solution that can scale your business.

    Sniffle_AI pricing tool
    Source: Sniffle

    Key Features:

    • Profit optimization
    • Dynamic pricing
    • Repricing
    • Pricing campaigns
    • Campaign monitoring
    • Pricing monitoring
    • Pricing policies

    Pricing:

    • Starter plan from €389 p/m (approx. $385 p/m)
    • Basic plan from €978 p/m (approx. $967 p.m)
    • Business plan from €1479 p/m (approx. $1462 p/m)
    • Contact for custom Enterprise plan quote

    Pros: 

    • Robust features to optimize pricing
    • Accurate pricing recommendations
    • Beginner-friendly interface

    Cons:

    • Expensive for small businesses
    • Takes time to learn all the features

    Rating: N/A

    Website: sniffie.io

    Summary: 2 Best AI Dynamic Pricing Tools

    1. Dynamic Pricing
    2. Sniffle

    2 Best AI Predictive Analytics

    2 Best AI Predictive Analytics

    Key Features

    Pricing

    Our P2P Rating 

    Improvado

    • Data visualizations

    • Data warehouses

    • Custom quote

    4.5/5

    Sisense

    • Custom analytics

    • Cloud intergrations

    • Custom quote

    4/5

    1.Improvado

    Improvado is one of the top tools made by marketers for marketers. Through over 300 data sources, you can leverage a wide range of valuable analytics. Improvado will gather data from your entire omnichannel communication strategy so you can personalize your approach to your target audience.

    Configuring this tool and learning its features takes some time, which may pose a challenge for large teams. However, Improvado has a hands-on support team ready to help!

    Improvado_AI predicitive analytics
    Source: Improvado

    Key Features:

    • Data visualizations
    • Actionable insights
    • Predictive analytics
    • Data warehouses
    • 300+ data sources

    Pricing:

    • Free trial
    • Contact for custom quote

    Pros: 

    • Flexible data transformations and manipulations
    • Ample integration possibilities
    • In-depth data visualizations

    Cons:

    • Steep learning curve
    • Lack of customization and usability for data visualization tools

    G2 Rating: 4.5/5

    Website: improvado.io

    2.Sisense

    Sisense is a well-rounded tool for businesses with small to medium teams. It will take some time to learn Sinsense’s features and leverage the full capability of this tool. However, once you have the hang of it, you can use Sisense to gather valuable insights driven by AI from various sources.

    Sisense allows businesses to connect their cloud platforms seamlessly for convenient and efficient data management and visualization. This AI marketing tool also provides features to build a custom workflow based on customer and employee data, track specific KPIs, and access real-time insights.

    Sisense_AI predictive analytics
    Source: Sisense

    Key Features:

    • Custom analytics
    • Data visualization
    • Cloud integrations
    • Custom workflows
    • Real-time AI insights

    Pricing:

    • Free trial is available
    • Contact for custom quote

    Pros: 

    • Share reporting dashboards with multiple users
    • Real-time tracking
    • Fantastic customer support

    Cons:

    • Steep learning curve
    • Poor performance from mobile app
    • Slow server

    G2 Rating: 4.3/5

    Website: sisense.com

    Summary: 2 Best AI Predictive Analytics

    1. Improvado
    2. Sisense

    Why Use AI-Powered Marketing Tools?

    Reduce Human Errors

    There are so many aspects to digital marketing campaigns, like content writing, content scheduling, and data management, that leave an opportunity for human error. Marketing professionals can’t minimize or eliminate errors compared to AI marketing tools. Consider new employees who join your business. What are the chances they won’t make any mistakes? Even those who have been around for years are likely to make errors occasionally.

    Fortunately, AI marketing apps exist to minimize human errors in digital marketing solutions. With machine learning algorithms and AI, these tools evaluate critical data points to develop customer-centric content and marketing strategies. Although not all AI marketing tools have advanced and accurate features, choose high-quality software that other businesses and professionals trust.

    Improved Personalization

    Personalization is a core component of successful marketing. Over 70% of buyers only engage with brands that have personalized messages. And 63% of customers regard personalization as a standard service delivery from brands. Personalized marketing tactics matter to buyers. However, gaining and leveraging this data is often easier said than done for brands.

    You need a lot of accurate data about your audience to build tailored marketing campaigns. This data goes beyond basic information like location and demographics. Businesses must understand purchasing behaviors and trends, buying intent, and customer sentiment analysis, to say the least.

    The most successful way to approach this is through digital automation solutions. The volume of data and analytics these tools gather, clean, and visualize makes it easier for brands to understand their audience. Your buyers will change over time, and real-time analytics from AI marketing tools will help you stay ahead of these changes.

    Personalization stats
    Source: Startup Bonsai

    Accurate Data and Insights

    Besides the effort required to gather audience data, many business owners don’t know how to interpret and use this data. They also might not know what data to evaluate for specific marketing campaign goals. So, what’s the point of having loads of data if you don’t know how to make strategic brand decisions?

    AI marketing tools save the day by gathering accurate data based on your campaign and making it easily digestible. You won’t have to dig through tonnes of unstructured data or use coding to interpret and use data. The digital automation solutions you choose will help you find the data you need and suggest ways to leverage this data for higher conversions.

    Save Time and Expenses

    Because of how much simpler digital automation solutions make marketing, your brand will save a lot of time. Think about it. Without an AI marketing tool, you’re more prone to experience setbacks from human errors, unsuccessful data-driven approaches, and low personalization. All these challenges will take time to perfect manually and won’t reach your desired results as quickly as AI marketing apps.

    As your team will spend less time handling tedious tasks, you can save money in the long run. Dealing with the challenges of not using digital automation solutions (outlined above) risks your team doing overtime, which will cost you more.

    Summary: Why Use AI-Powered Marketing Tools?

    • Reduce human errors
    • Improved personalization
    • Accurate data and insights
    • Save time and expenses

    Source: Neil Patel

    Final Thoughts

    Digital automation solutions are essential to delivering digital marketing campaigns that achieve your goals. You can rely on automated features to optimize customer communication, lead generation and nurturing content and email marketing, and SEO strategies.

    These tools help businesses reduce human error, improve personalization, gain accurate data analytics and insights, and save time and expenses.

    You can find the best digital automation solutions for content and copywriting, email marketing, predictive analytics, chatbots, and dynamic pricing. These tools are what businesses and marketers need for successful, data-driven strategies that boost revenue.

    Frequently Asked Questions

    What are the key factors to consider when choosing an AI email marketing solutions?

    When selecting an AI email marketing tool, several key factors should be considered, including the tool's ability to personalize and automate email campaigns, its integration with other marketing platforms, and its analytics capabilities to track campaign performance. Additionally, the tool's user interface and customer support should be user-friendly and accessible.

    Why do businesses need AI automation solutions?

    Businesses need digital automation tools for improved personalization, accurate data and analytics, reduced time and expenses and minimized human errors. Read this full article for what AI marketing tools are, the top use cases for these tools and the best software in 2024 for AI marketing.

    Are AI marketing solutions suitable for SEO?

    Yes, these tools leverage artificial intelligence to automate and optimize various SEO tasks, such as keyword research, content optimization, link building, and technical SEO. They can help streamline workflows, improve content quality, and enhance search engine rankings by providing insights and recommendations based on data analysis and machine learning algorithms

    References

    IMeanMarketing: AI Marketing Statistics: Data Shows Emerging Technologies Are Here Now

    Statista: Artificial intelligence (AI) use in marketing – statistics & facts

    Statista: Market value of artificial intelligence (AI) in marketing worldwide from 2020 to 2028

    Wunderkind: The SmarterHQ Offering is Now Wunderkind Audiences

    BusinessWire: RedPoint Global and Harris Poll Survey Exposes Gap Between Consumer and Marketer Expectations for Customer Experience

    Comm100: Live Chat Reports