AI marketing tools are revolutionizing the industry, offering businesses powerful solutions to boost revenue in 2024. From personalization to predictive analytics, these tools automate tasks, provide deep insights, and drive data-driven strategies.
With the AI marketing market expected to reach $36 billion this year, it’s clear that successful marketers are embracing this technology. This review highlights 21 top AI marketing tools to help you maximize revenue and stay competitive.
AI marketing tools or digital automation solutions are AI and machine learning software platforms. Digital marketers and businesses use AI marketing tools to automate tasks and extract in-depth (and often real-time) customer analytics. AI marketing tools will evaluate various aspects of buyer analytics, such as customer behaviors, interaction, product page impressions, etc., to create suggestions and strategies tailored to your audience.
Businesses can find various digital automation solutions for different marketing strategies. For example, there are specialized AI marketing solutions for content marketing, dynamic product pricing, email marketing, and predictive analytics. We’ll review a few examples of these digital automation tools and why your business needs them.
Summary: What is an AI Marketing Tool?
AI marketing tools are software solutions powered by AI that automate tasks. They help businesses save time and leverage accurate insights for improved customer journey and brand experience.
Best AI Content Marketing Tools | Best For | Pricing | Our P2P Rating |
Writesonic |
|
| |
Jasper.ai |
|
| |
Clearscope |
|
| |
Grammarly |
|
| |
Frase.io |
|
|
WriteSonic is one of the best digital automation solutions for creating relevant content. This tool allows users to create landing pages from pre-built templates, write customer-centric ad content, and leverage AI article ideas for fresh content. And the features Writesonic provides for blogging go above and beyond. This AI tool generates headline ideas, blog intros, and blog outlines, and you can write long-form content like eBooks in record time.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 4.8/5
Website: writesonic.com
Because of its robust features, Jasper.ai is a favorite AI content marketing solution among content writers. You can count on this tool to write content for ad copy, blog articles, and email newsletters. Jasper.ai also has various templates to simplify content writing, allowing businesses to leverage successful content marketing campaigns without requiring much time. Jasper.ai also provides SEO functions for optimized content that garners traction.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 4.8/5
Website: jasper.ai
Clearscope is a popular AI app for SEO and content marketers. This software aims to help businesses drive more organic traffic through advanced SEO features and AI content insights.
Clearscope will generate lists of SEO keywords for your content, depending on your chosen primary keyword. You can also view your competitors’ SEO performance for your chosen main keyword and optimize your content to achieve a higher SEO score.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 4.9/5
Website: clearscope.io
Grammarly is an essential AI app that every business needs in its tech stack. This AI software will help you perfect your content’s tone, delivery, formality, and grammar.
Grammarly allows users to set specific goals for each piece of content they edit. They will rank your content based on your goals and highlight improvement areas. You can also use this tool to check for plagiarism so your content marketing strategy is authentic.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 4.6/5
Website: grammarly.com
Frase.io is an AI content marketing tool that also provides in-depth SEO functions. Content writers can use various tabs to separate drafts, final content, content ideas, and so forth.
Frase.io will provide lists of targeted SEO keywords based on your primary keyword, making it super easy to optimize your content. This feature advises users when they’ve used too many or too few specific keywords. Frase.io also compares your SEO ranking to competitors’ and provides you with strategies to gain a competitive edge.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 4.8/5
Website: frase.io
Summary: 5 Best AI Content Marketing Solutions
5 Best AI Chatbot Marketing Tools | Key Features | Pricing | Our P2P Rating |
ActiveChat |
|
| |
ProProfs |
|
| |
LivePerson |
|
| |
HubSpot Chatbot Builder |
|
| |
Drift |
|
|
ActiveChat is a widely popular AI chatbot that allows for smarter customer conversations. With this solution, you can optimize customer service, marketing, and sales buyer communications for quicker conversions.
You don’t have to struggle with coding, as ActiveChat is easy to configure. You can assign human agents to conduct live chats with customers. ActiveChat also provides many integrations with apps like WhatsApp, Facebook, and WordPress. However, many users feel ActiveChat hasn’t lived up to its promises in advertising updated features.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 3.9/5
Website: activechat.ai
ProProfs makes building intuitive, AI-powered chatbots easy to optimize customer interactions. You can use this tool for lead generation, customer service, and sales conversations. ProProfs has worked with many top-tier companies like Dell, Yale University, SONY, and DHL.
Another fantastic aspect of this AI chatbot is that you can reach customer service 24/7 if you need help configuring or managing your chatbot. Businesses can also respond to buyers faster through canned responses, an AI function that predicts customer queries and suggests self-help article topics.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 4.5/5
Website: proprofschat.com
LivePerson delivers an AI-powered chatbot custom to your business. Assigning agents to chatbots is easy, and you can manage queries as they progress through various sales and customer service stages.
LivePerson also provides solutions for having voice conversations with buyers, integrating scheduling and social media tools for platforms like Instagram, TikTok, and Facebook, and receiving recommendations based on customer chat behavior. This AI chatbot can help you defuse angry customers with a customer friction detector feature.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 3.6/5
Website: liveperson.com
HubSpot Chatbot Builder is an excellent option for small businesses. While this solution may not have in-depth features like other AI marketing chatbots, startups can access what they need. It is also a go-to option if you’re looking for a marketing hub offering a little more than chatbot functions.
You can integrate this chatbot into Facebook or your website and handle all your live buyer chats from one central place. Users can also access email and chat support for queries!
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 4.5/5
Website: HubSpot Chat Builder
Drift allows businesses to have automated buyer conversations without any limits. To quickly respond to buyers’ queries, you can create custom playbooks based on frequently asked questions and optimized answers.
Drift also offers products like Drift meetings, Drift reporting, Drift audiences, and Drift videos for platforms like Youtube and specific audience targeting. These additional products allow brands to use one solution rather than a bunch of different integrated software. To boost brand loyalty, Drift provides specialized functions for VIP web visitors so you can keep them coming back!
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 4.3/5
Website: drift.com
Summary: 5 Best AI Chatbot Marketing Tools
7 Best AI Email Marketing Tools | Key Features | Pricing | Our P2P Rating |
Active Campaign |
|
| |
Seventh Sense |
|
| |
Drift Email |
|
| |
GetResponse |
|
| |
Zeta Email |
|
| |
SmartWriter |
|
| |
Encharge |
|
|
ActiveCampaign is a trusted email marketing platform offering automation AI functions. With this tool, you can make attracting and securing new customers much easier and quicker with pre-built templates and in-depth audience targeting.
ActiveCampaign supports functions for automated AI emails to welcome new customers, share brand updates, discounts, and sales, and act on specific buyer actions. You can use split testing to find the best email newsletters for your campaign and view your analytics in detailed reports.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 4.6/5
Website: activecampaign.com
If you use HubSpot or Marketo as your CRM, you’re in for a treat! Seventh Sense provides custom AI email marketing solutions for businesses using either platform. You can create personalized email newsletters from prebuilt templates targeted at your audience.
Brands have ample freedom when subscribers receive their emails. You can set emails to send after specific user trigger actions or according to your content posting schedule. Seventh Sense also offers personalized onboarding to asses your current email marketing campaign and make recommendations based on your subscriber interaction.
Source: SeventhSense
Key Features:
Pricing:
For Use with HubSpot:
For Use with Marketo:
Pros:
Cons:
G2 Rating: 4.8/5
Website: theseventhsense.com
Remember we spoke about Drift for marketing chatbots? Well, Drift offers automated email marketing AI functions too! These tools will make your email and content marketing processes much easier.
Drift provides email routing to ensure your emails reach the right agents. However, users mention that this function could be more accurate. Because Drift has been consistent with its feature updates, we don’t doubt this will improve in the future. You can also rely on detailed analytics and pre-built templates for accurate audience targeting and engagement.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 4.3/5
Website: drift.com
GetResponse is a trusted solution for automated email marketing campaigns. Brands can use this software to create event-based automated emails and autoresponders to maintain customer satisfaction. These functions will optimize your workflow as you don’t have to manually welcome buyers or gain customer feedback.
Users can choose personalized templates for their automated emails and leverage A/B testing to ensure they choose the best template and content. To track and evaluate your performance GetResponse provides in-depth analytics on your automation and email marketing tactics.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 4.2/5
Website: getresponse.com
Zeta is the best choice if you’re looking for an AI email marketing tool focusing on automated email functions and in-depth AI tracking. Although this tool isn’t a 360-degree solution for email marketing campaigns, it’s perfect for email automation.
Zeta provides real-time customer behaviors and analytics on audience interests and demographics for improved personalization. You can use Zeta’s always-on predictive analytics to optimize your subject lines, email text, and send times. With such powerful AI and automation, there’s not much you won’t know about your target audience.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: N/A
Website: Zetaglobal.com
Here’s an AI marketing tool that deserves full stars! SmartWriter is an up-and-coming AI writing tool that offers many more valuable features than most solutions. You can effortlessly build a cold email marketing campaign using features like the email finder, LinkedIn profile finder, and backlink generator.
SmartWriter will also create a catchy first line to attract targeted buyers. Based on its users SmartWriter is a fantastic choice for B2B companies. B2B brands love this tool because it’s easy to find contact information and personalize your emails. You simply enter the URL of your ideal buyer’s website, and SmartWriter will generate relevant email copy and backlinks tailored to the receiver.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 5/5
Website: smartwriter.ai
Encharge has many marketing professionals and business owners talking about it. And for a good reason. This AI email marketing tool can help your brand create customer-centric emails without much manual effort.
Encharge provides a robust and easy-to-understand dashboard that houses all your analytics. You can create automated emails to send after specific buyer actions, segment your subscribers based on interest, and use AI-powered emails for lead nurturing and buyer onboarding. Plus, users have many native integration possibilities with Zapier, Stripe, Facebook Ads, and Segment.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 4.7/5
Website: encharge.io
Summary: 7 Best AI Email Marketing Tools
Best AI Tools for Dynamic Pricing | Key Features | Pricing | Our P2P Rating |
Dynamic Pricing |
|
| |
Sniffle |
|
|
DynamicPricing is the ultimate tool for profit optimization by finding pricing that works for your business and buyers.
Understanding the market rates and what customers can afford takes a lot of research. But this AI dynamic pricing tool makes it ten times easier by grouping all your actionable insights into pricing recommendations and strategies. You can also count on DynamicPricing to manage your pricing structure and suggest updates based on customer behavior.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: N/A
Website: dynamicpricing.ai
Sniffle may be costly, but this dynamic AI pricing tool has everything small and large businesses need. You can find the best pricing for your brand through Sniffle’s three components – price module, price optimization module, and price monitoring module.
With these three pillars, brands can reprice their products, create AI-powered pricing campaigns, leverage real-time AI pricing suggestions, and create product markdowns. While this may be too many bells and whistles for smaller brands, Sniffle offers a solution that can scale your business.
Key Features:
Pricing:
Pros:
Cons:
Rating: N/A
Website: sniffie.io
Summary: 2 Best AI Dynamic Pricing Tools
2 Best AI Predictive Analytics | Key Features | Pricing | Our P2P Rating |
Improvado |
|
| |
Sisense |
|
|
Improvado is one of the top tools made by marketers for marketers. Through over 300 data sources, you can leverage a wide range of valuable analytics. Improvado will gather data from your entire omnichannel communication strategy so you can personalize your approach to your target audience.
Configuring this tool and learning its features takes some time, which may pose a challenge for large teams. However, Improvado has a hands-on support team ready to help!
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 4.5/5
Website: improvado.io
Sisense is a well-rounded tool for businesses with small to medium teams. It will take some time to learn Sinsense’s features and leverage the full capability of this tool. However, once you have the hang of it, you can use Sisense to gather valuable insights driven by AI from various sources.
Sisense allows businesses to connect their cloud platforms seamlessly for convenient and efficient data management and visualization. This AI marketing tool also provides features to build a custom workflow based on customer and employee data, track specific KPIs, and access real-time insights.
Key Features:
Pricing:
Pros:
Cons:
G2 Rating: 4.3/5
Website: sisense.com
Summary: 2 Best AI Predictive Analytics
There are so many aspects to digital marketing campaigns, like content writing, content scheduling, and data management, that leave an opportunity for human error. Marketing professionals can’t minimize or eliminate errors compared to AI marketing tools. Consider new employees who join your business. What are the chances they won’t make any mistakes? Even those who have been around for years are likely to make errors occasionally.
Fortunately, AI marketing apps exist to minimize human errors in digital marketing solutions. With machine learning algorithms and AI, these tools evaluate critical data points to develop customer-centric content and marketing strategies. Although not all AI marketing tools have advanced and accurate features, choose high-quality software that other businesses and professionals trust.
Personalization is a core component of successful marketing. Over 70% of buyers only engage with brands that have personalized messages. And 63% of customers regard personalization as a standard service delivery from brands. Personalized marketing tactics matter to buyers. However, gaining and leveraging this data is often easier said than done for brands.
You need a lot of accurate data about your audience to build tailored marketing campaigns. This data goes beyond basic information like location and demographics. Businesses must understand purchasing behaviors and trends, buying intent, and customer sentiment analysis, to say the least.
The most successful way to approach this is through digital automation solutions. The volume of data and analytics these tools gather, clean, and visualize makes it easier for brands to understand their audience. Your buyers will change over time, and real-time analytics from AI marketing tools will help you stay ahead of these changes.
Besides the effort required to gather audience data, many business owners don’t know how to interpret and use this data. They also might not know what data to evaluate for specific marketing campaign goals. So, what’s the point of having loads of data if you don’t know how to make strategic brand decisions?
AI marketing tools save the day by gathering accurate data based on your campaign and making it easily digestible. You won’t have to dig through tonnes of unstructured data or use coding to interpret and use data. The digital automation solutions you choose will help you find the data you need and suggest ways to leverage this data for higher conversions.
Because of how much simpler digital automation solutions make marketing, your brand will save a lot of time. Think about it. Without an AI marketing tool, you’re more prone to experience setbacks from human errors, unsuccessful data-driven approaches, and low personalization. All these challenges will take time to perfect manually and won’t reach your desired results as quickly as AI marketing apps.
As your team will spend less time handling tedious tasks, you can save money in the long run. Dealing with the challenges of not using digital automation solutions (outlined above) risks your team doing overtime, which will cost you more.
Summary: Why Use AI-Powered Marketing Tools?
Source: Neil Patel
Digital automation solutions are essential to delivering digital marketing campaigns that achieve your goals. You can rely on automated features to optimize customer communication, lead generation and nurturing content and email marketing, and SEO strategies.
These tools help businesses reduce human error, improve personalization, gain accurate data analytics and insights, and save time and expenses.
You can find the best digital automation solutions for content and copywriting, email marketing, predictive analytics, chatbots, and dynamic pricing. These tools are what businesses and marketers need for successful, data-driven strategies that boost revenue.
When selecting an AI email marketing tool, several key factors should be considered, including the tool's ability to personalize and automate email campaigns, its integration with other marketing platforms, and its analytics capabilities to track campaign performance. Additionally, the tool's user interface and customer support should be user-friendly and accessible.
Businesses need digital automation tools for improved personalization, accurate data and analytics, reduced time and expenses and minimized human errors. Read this full article for what AI marketing tools are, the top use cases for these tools and the best software in 2024 for AI marketing.
Yes, these tools leverage artificial intelligence to automate and optimize various SEO tasks, such as keyword research, content optimization, link building, and technical SEO. They can help streamline workflows, improve content quality, and enhance search engine rankings by providing insights and recommendations based on data analysis and machine learning algorithms
IMeanMarketing: AI Marketing Statistics: Data Shows Emerging Technologies Are Here Now
Statista: Artificial intelligence (AI) use in marketing – statistics & facts
Statista: Market value of artificial intelligence (AI) in marketing worldwide from 2020 to 2028
Wunderkind: The SmarterHQ Offering is Now Wunderkind Audiences
BusinessWire: RedPoint Global and Harris Poll Survey Exposes Gap Between Consumer and Marketer Expectations for Customer Experience
Comm100: Live Chat Reports