The influencer marketing services by Tanke are designed to fit well into your marketing mix so that you are able to get the best ROI out of your marketing budgets. The agency leverages both User-Generated Content (UGC) and Influencer-Generated Content (IGC) to engage the target audience. This way, when the customer-base feels more involved with the products or services of the business, they are likely to purchase more.
The two metrics that power the influencer campaigns of Tanke are their visual appeal, and validation through data. The campaigns are developed built using insights from data while still emphasizing on the creativity and authenticity of the content being used. Internal Influencer Marketing Audits are performed to analyse your current efforts, pinpoint challenges in terms of editorial, strategic or organizational aspects to increase efficiencies, and enable synergies between teams, brands and geographic regions.
The macro and micro-influencers Tanke works with specialize in the creation of content on all major social media platforms including Facebook, Twitter, Instagram, Snapchat, and TikTok. The agency has worked with some of the leading brands in different industries such as Luxury, Apparel, CPG, Food, Beauty, Cosmetics, Tech and Entertainment.