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Promoty

Our Score 4.5

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About Promoty

Promoty is a comprehensive influencer management platform for brands and agencies that combines discovery, analysis, and recruiting with campaign management and influencer relationship management.

Promoty offers a global database of over 250M influencers for discovery and outreach with advanced filtering to sort them by keywords, interests, and audience demographics.

With advanced Influencer analysis insights, you can find the influencers best suited to your brand.

You can get a detailed profile report for every influencer in the world that covers performance, audience demographics and follower/liker credibility.

Managing individual campaigns is streamlined with easy-to-use boards and detailed monitoring and reporting on each campaign.

Promoty acts as a CRM for your influencers, and its relationship management features are one of it’s greatest strengths.

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The CRM view gives you a simple way to organize your influencer marketing and individual relationships.

You can create boards, add notes and labels, and attach files like contracts, briefs, or correspondence so that everyone on your team can easily access everything in one place.

Promoty’s chat feature lets you contact influencers without leaving the platform to negotiate or monitor content.

Another of Promoty’s unique strengths is that it is designed to help influencers find and apply for your campaigns.

This allows you to connect with influencers actively looking to work with brands like yours – without doing any of the legwork involved in discovery and recruiting.

Channels supported: Instagram, TikTok, and YouTube (and API for your tech stack)

Our Review Verdict

Overall, Promoty is a comprehensive solution that is well-thought-out and provides all the features that matter for streamlined and results-oriented influencer marketing.

It allows you to find the influencers best suited to your brand, vet them for authenticity, recruit them, nurture those relationships, and manage multiple campaigns simultaneously.

All while keeping your finger on the pulse with detailed monitoring, analytics, and reporting.

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Main Features

Large influencer database (+250M)

Detailed profile report for every influencer

Complete audience analysis (including fake follower detection)

Influencer content tracking

Influencer relationship management

Project management: statuses, tasks, notes, labels Influencer chat

White label solution

Influencer marketing API

What integrations are available for Promoty?


Promoty integrates with the following business systems and applications

Instagram

TikTok

YouTube

Promoty's API can be fully integrated with your marketing stack

Pros

Well priced for such a comprehensive tool

User-friendly and easy to master (the interface is similar to Trello)

Advanced influencer search filters, audience insights, and credibility checks

It also allows influencers to find and apply to campaigns

In-app chat to chat with influencers

Influencer relationship management (CRM) features

Detailed Instagram and TikTok insights

Campaign tracking, analytics, and ROI tracking features

Exceptional customer service and support

Extensive support materials: Knowledge base, forums, and online training/webinars

Cons

Initial campaign setup takes some time

Some tracking features can only be used for Instagram

Free Trial

Unlimited

Promoty Premium

From $87/m

Promoty Professional

From $132/m

Promoty Expert

From $223/m

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Our score

4.5

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