LinkedIn Elevate

LinkedIn Elevate

Our Score 4.5

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About LinkedIn Elevate

LinkedIn Elevate is an add-on to LinkedIn and a very well-known Employee Advocacy tool. It offers an easy-to-use platform for sharing information and content with employees so that they can share it with their contacts on LinkedIn, Facebook, and Twitter.

LinkedIn Elevate allows companies to create high-quality content that is curated to fit the company profile and industry. Employees have access to quality content from their own organization and relevant external content to share, which adds to their ability to create an individualized and relevant presence with their followers.

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Elevate’s employee-first approach makes it easier for companies to empower their employees to share smart content. The platform gives suggestions on the most trending content by industry and function to allow you to better engage your target audiences. Employees then share content that is relevant to their interests.

The tracking abilities allow you to see how your employees’ sharing drives important business metrics such as traffic, leads, conversion, etc. This helps measure and optimize program performance at every stage of the funnel, right from the initial impressions to the very end.

The platform leverages data from the LinkedIn network that comprises over 450M professionals. This gives you additional support and allows you to maximize program success.

LinkedIn Elevate also keeps records on participating employees so they can be engaged with personalized feed updates, mobile promos, and messages. You can identify your social stars upfront and drive ongoing employee engagement with personalized user insights.

Our Review Verdict

LinkedIn Elevate makes it easy to discover and share content curated by experts at your company. With Elevate, you can expand the reach and boost the impact of your content marketing strategy with employee advocacy. The platform has limited functionality but is good at what it does. It is recommended for businesses looking to expand their reach and boost employee engagement over LinkedIn.

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Main Features

Employee Engagement

Employee Recognition

Content Management

Performance Metrics

Goal Management

Benchmarking

Reporting & Analytics

What integrations are available for LinkedIn Elevate?


LinkedIn Elevate integrates with the following business systems and applications

LinkedIn

LinkedIn Pages

Twitter

Facebook

Weibo

Pros & Cons

Pros

Makes communicating new information to employees quick and simple, without needing to send loads of emails.

Curated content allows for some control of what is being shared and consistency in the voice and tone of the content being shared.

Flexible scheduling tool that plugs in with both LinkedIn and Twitter.

Super easy interface that any level of LinkedIn user can use.

Cons

Can be complicated to edit a scheduled post to share it to multiple channels.

Content is filtered broadly, making it difficult for niche interest groups to find relevant content to share.

Pricing

Custom Pricing

Contact Sales

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Our score

4.5

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Frequently Asked Questions

What is Employee Advocacy?

Employee advocacy is the promotion of an organization by its employees. An employee advocate generates positive exposure and raises awareness for a brand through digital media or offline channels. He/she also recommends a company’s products or services to a friend or family member.

Why is Employee Advocacy important?

Employee advocacy is important when it comes to marketing practices that help generate leads. It encourages employees to bring in leads through their individual social media channels and rewards them for it.

Is LinkedIn Elevate shutting down?

LinkedIn Elevate might not be available as a stand-alone app in the future but the company is working to bring Elevate and LinkedIn Pages together, on a single platform.

How does Elevate help organizations?

Elevate is a great way for active employees to share stories about the company. You can easily keep track of activity and boost your impact. Additionally, you can have more accurate control of statistics for further comparisons and goal planning.

Is the interface of Elevate similar to LinkedIn?

Yes, it is. The interface is quite similar which helps increase adoption rates as most employees are already on LinkedIn.