The agency uses its proprietary system, Jellyfish IQ 1.0 to analyse the digital footprint of brands against their competitors, on 12 key industry metrics. The strategy then developed focuses on the immediate digital changes required for the business from technology and channels to team infrastructure, to driving a cultural transformation towards digital.
Technical analyses are run using all kinds of data and reports are generated to further optimize the strategy. The data team defines new, high-value customer segments through an RFM (recency, frequency, and monetary value of purchase) model. Google Analytics 360 helps gain even deeper insights into the customers
The creative team works to build personal, omnichannel digital experiences to deliver what is required by the customers. The content creation covers all kinds of audio, video, and text content, as well as website and app development. Other conventional digital marketing techniques such as display advertising, paid search, social media marketing, SEO, email marketing, and App-Store Optimization (ASO) are also used.