The Influencer Marketing function of the firm is tailored to build an optimal strategy for the clients. This helps them reach their target audience better and consequently, generate a solid ROI. Parts of the process include influencer identification, setting up KPIs, authentic and native storytelling, management, contracting, and transparent reporting.
The major channels Influencer Marketing Factory works with are TikTok, Instagram, YouTube, and Twitch. In fact, it is one of the world’s top-most Influencer Marketing agencies when it comes to TikTok.
It was one of the first agencies to step into this blue ocean market of TikTok and has helped a number of music labels, apps, and beauty companies increase their brand awareness through viral hashtag challenges and catchy videos.
Its data-oriented approach in decision making and heavy reliance on analytics and insights are what make it different from other similar agencies in the market. Each campaign is evaluated with equal importance to both the creative elements and the insights. This way, they are able to track the effective digital ROI and earned media value for each campaign.