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Our Score 4.7

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About Ambassador

Ambassador is referral marketing software trusted by big brands, such as Hewlett-Packard, Ria Financial, HubSpot, Infusionsoft and more, making it one of the fastest-growing private companies in the US. Above all, it is also backed by the recognition it has received from the prestigious Inc. 500.

Ambassador makes it easy for you to manage your referral programs, without the need for expert technical teams or staff to run it for you. In just one platform, you can run automated and integrated referral, affiliate, partner, influencer and advocate programs.

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You can integrate, launch, automate and scale your chosen program just as you wish. Enroll, track, reward and manage everything using a single platform.

1 Identify your ambassadors.

2 Enroll your ambassadors during your targeted and personalized referral campaigns. With smart segmentation, you can create customizable registration pages for each program you run. You can filter all your contacts, and choose who you want as ambassadors. Depending on your choice, you can assign each affiliate a specific link, as well as coupon codes and vouchers for promotions.

The software is very transparent. This means that each ambassador has access to their own dashboard where they can view their stats and even share them to their social media. You can give them access to your content assets, such as banners, that they can use for promotions.

3 Track their performance in real-time. That is to say, you can customize conversions and build tiered models. Advanced analytics make it easy to segment and optimize program KPIs and to recognize trends. In addition, you can engage and communicate with your ambassadors by sending them emails or automated messages.

4 Automated payouts, commissions or incentives, like cash, points, credits or gift cards.

Moreover, Ambassador offers simple integration into websites, email and social media. You can get access to their visual editor, email and landing page templates. It integrates with 3rd party software like Salesforce, PayPal, Mailchimp, Shopify, Magento, Woocommerce and more. Overall, the software is really simple and easy to use.

Our Review Verdict

The type of control Ambassador gives you over your brand ambassadors is impressive. It has what it takes to take your business to new heights through a strong ambassador management system. All in all, we recommend the software for its strong functionality and usefulness.


Main Features

An all-in-one multi-program and multi-campaign platform

User segmentation and enrollment

Success coaching with a managed service

Visual editor with pre-built designs and templates

Customer and affiliate portals

Proven offline tracking processes

A/B test copy, rewards, and on-page placement

Customize reporting and analytics

Pricing Plans


No. Demo only






Upon request

Pros & Cons


An all in one referral and affiliate marketing platform

Influencer Marketing Capabilities

Easy to use, flexible and customizable

Transparent ambassador access to their stats and referrals

Online/offline and mobile capabilities

Advanced analytics to run cohort analysis and optimize your program in real-time

Simplifies engagement, sharing and conversion tracking

Designated success coaching


Expensive especially for start-up business



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Our score