When it comes to implementing digital marketing strategies, two words that get thrown around a lot are “customer personas”, and with good reason.
Choosing who your business is going after is by far the most important step to take, even before setting up the practical strategy itself.
The necessity to create some kind of “prototype” of our best clients, coupled with the advanced technology that we can take advantage of today, gave birth to persona generator tools that can help us, as business owners and marketers, to determine not only who our buyers are, but also where to find them and how to reach them effectively.
In this article, we’re going to dive not only through the proper definition of “buyer persona”, but also how to create it, its benefits, and some of the best tools that allow you to start crafting a customer persona strategy within your own business.
So let’s get started.
Here is a quick comparison (full reviews further down) of the top persona generators to use for both B2B and B2C:
Best Persona Generators
B2B or B2C?
Our P2P Rating
by Delve AI
Fiverr - Persona Generation Gigs
Make My Persona
Scroll down for the full reviews and more detail on pricing, and the pros and cons of each option!
According to Career Foundry, a user persona is a fictional representation of your ideal customer. It represents not only psychographic and demographic characteristics but also behaviors and beliefs that might spur him/her to act in a certain way within your business’ ecosystem.
“In the simplest terms, buyer personas are examples or archetypes of real buyers that allow marketers to craft strategies to promote products and services to the people who might buy them.”
Customer personas are useful for a variety of reasons, but from a business standpoint, they help drive decisions about which strategy to undertake in order to guarantee maximum customer satisfaction and repeat purchases.
Today, there are plenty of persona creator tools on the market.
As of now, however, the most valuable and widely recognized ones are:
Live Persona automatically creates segment-wise buyer personas from your Google Analytics data.
Details generated include influential resources, preferences/interests, goals/challenges, demographics, quote, industry-specific insights and sample user(B2C) / organization(B2B) journeys.
These data-driven, AI-generated personas are very useful to understand your desirable segments, to improve customer experiences and to get targeting ideas.
Both a B2C persona creator and journey-mapping software, Uxpressia offers a unique combination of value and great features. It’s easily shareable with team members, and on top of it, it’s extremely responsive.
I wouldn’t call this one a “generator”, however, in the Fiverr Marketplace; you can find a few, truly talented, persona experts to help you create accurate and detailed customer personas for your unique needs.
Some of them will go the extra mile to understand you, your company, products, and services to tailor personas that meet your unique needs.
Here are the two gigs we recommend, if you decide to outsource this task:
Pricing: $5-$150, based on the freelancer you hire
Representing another great B2B and B2C persona creator tool with an extremely user-centric interface, Xtensio gives to its client base the opportunity to create presentations with various free persona templates divided into respective categories.
It’s definitely a path worth pursuing for those who prioritize convenience and professionalism over everything else.
HubSpot’s “Make my Persona” free persona template gives you all the options you need in order to create and manage your users through a light and easy-to-follow process.
Specifically designed for B2B businesses, it lets you add a wide variety of factors, limited not only to the client’s name and profession, but that also expands to the tools he/she might use the most and the hierarchical position he/she might be occupying within a specific organization.
We now know what a buyer persona is.
We’ve also walked through various persona creator tools that can serve us well in creating our own “best buyers”.
Now, we’re going to sketch three different user persona examples within three different industries and take a look at how you could contextualize them within your own strategy.
Hopefully, this will give you clearer insights into the characteristics that must be taken into account when engaging in the creation phase.
This is the prototype for a B2B communication funnel. The end-user is a busy marketing manager looking for ways to achieve all of her goals without losing her mind in the process.
Such a free persona template might be ideal for a time-management software company whose target lies in extremely-ambitious professionals who have in time their most valuable asset.
This is a classic example of B2C user persona targeting. In this case, the creator is a travel agency whose objective is to target people like Max, who are interested and actually engage in traveling a lot.
The objective of this buyer persona spreadsheet is to map out and understand customers’ interests and patterns of behavior on a typical leisure trip, so as to provide the most effective solution for a stress-free traveling experience.
Coming back to another B2C template, we now take a look at a coffee shop trying to reframe its market perception as a quiet and ideal alternative for those who come off of a hectic workweek.
The target is Sarah. After a very busy studying schedule, she’s so exhausted that the only two things she might be looking for are either a quiet environment where she could decompress or an unusual adventure which could help her distract and recharge the batteries in sight of another tour de force.
Through various promotions, discounts, or contests, a coffee shop could really be what she needs.
Industries and niches might change, but what will never change is the necessity to accurately describe who your buyers are.
As you can see in these pictures, buyer personas can be mapped in a variety of ways, just like there are countless factors that might be of interest to you, depending on your business and objectives.
The important thing, however, is to clearly decide which factors are going to be decisively important, and then go out there and search for prospects that satisfy those criteria.
If you sell within a specific territory, there’s no point in targeting prospects from another area, just like there’d be no point in selling life-insurance policies to 19-year-old college students, to make a more practical example. Be smart.
When designing a user persona, you’ll want to consider different factors. Among the most noteworthy, we have:
From such a point of view, surveying them and making a conscious effort to find out what really makes them tick is imperative.
While you can use Google forms for surveys, we love the following tools for gathering customer insights and feedback for the mere fact that they make this work a breeze and enjoyable:
Without proper research (and the aid of a great user persona tool) you won’t even get a chance to entertain them as customers for long.
Taking advantage of a customer persona creator yields many benefits.
As we’ve already mentioned earlier in this article, customer personas allow your business to have a more stable measure of the people that might be interested in what you have to offer.
Another perk, probably the one appreciated the most by business owners, stems from the opportunity to generate both more qualified leads and significantly higher conversion rates, which, again, are just byproducts of a great profiling phase.
Finally, buyer personas beget clarity on a content level. Once you know what makes your audience tick, tailoring your content strategy upon their needs and preferences becomes way easier.
Persona creator tools are essential nowadays. Whether your business is digital, physical, or a combination of both, knowing your best clients goes a long way in determining how well and for how long you’re likely to satisfy their demand.
Free persona generators constitute a great starting point that makes you understand how the whole buyer persona creation process works, and all of the software we mentioned above are great at doing that, even though not everyone is on the same level in terms of efficacy.
At the end of the day, the goal is not to gain short-term sales but to generate long-term brand ambassadors, and the only way to reach that goal is to know our best buyers inside out, along with communicating with them in their own tone of voice about their true issues and challenges.
We talked extensively about what we consider to be the most prolific and effective persona creator tools.
However, we want to approach the end of this article by adding our personal preferences when it comes to software like these, choosing the ones that we consider to be the most suitable based on your business objectives.
Specifically, we would like to take into consideration two different scenarios:
Bigger companies need more coordination and transparency, and when a tool guarantees that, it’s hard not to choose it.
A buyer persona is a fictional representation of your business's customers or potential customers. Businesses use persona generator tools to determine their ideal type of client, based on demographics, behaviours, and motives. A buyer persona is someone who actually makes the purchasing decisions. Take a look at our list of the best persona generators and how to simply create yours.
Different factors need to be taken into consideration when creating a buyer persona. It is usually good to start with determining the various demographic variables, such as a customer’s age, gender, marital status, and income level, or education. Our full article will uncover more helpful tips on how to create an accurate buyer persona.
Our top B2B and B2C persona generators include: Hubspot, Xtensio, and more. Take a sneak peek at our complete list of the top persona generators and find the one that’s perfect for your business.