Paladin

Paladin

Our Score 4.8

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About Paladin

Paladin is an essential influencer marketing platform for talent managers, creator networks, and influencer agencies. The software streamlines influencer discovery, talent management, and campaign reporting across Instagram, YouTube, Facebook, Twitter, Twitch, and TikTok.

Unlike other influencer platforms, Paladin provides every customer with a dedicated, private environment to securely manage their influencer relationships and campaign data. The elegant interface makes it easy to use, and all influencer-facing and client-facing elements are fully white-labelled. The influencer onboarding process and talent portal are also available in 13 languages, which is especially helpful for those working with influencers in international markets.

The most powerful aspect of Paladin is its campaign management and reporting functionality. The platform makes it simple to generate influencer one sheets and proposals to save time during the pitch process. Paladin also automatically tracks sponsored posts, including Instagram Stories, IGTV, and TikTok videos and creates beautiful, bespoke reports with real-time performance data.

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Paladin’s influencer discovery tool has advanced search filters to help you pinpoint the right influencer every time. You can search according to follower count, location, language, category, and much more.

Their influencer relationship management features operate much like a traditional CRM, with the benefit of being specifically tailored to tracking influencer profiles. Your team can organize all relevant contact information, payment details, notes, and contracts all in one place.

As an approved API partner of Instagram, Facebook, YouTube, Twitter, and Twitch, Paladin allows you to track in-depth data about your influencers, including audience age, gender, and location, impressions, reach, and engagement rates. You can choose to share this information with potential sponsors and brand advertisers via white-label exports or a live link with real-time statistics.

Social platforms supported: Instagram, Facebook, YouTube, Twitter, Twitch, and TikTok

Our Review Verdict

Paladin is the best platform for influencer marketing agencies and other businesses that work closely with digital talent. We also recommend Paladin for global companies that will benefit from their strong localization options and great customer support across multiple time zones.

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Main Features

Influencer Discovery

Private Influencer CRM

In-Depth Audience Demographics

Talent One Sheets

Project Deliverable Tracking

Automated Post Detection

Real-Time Campaign Reporting

What integrations are available for Paladin?


Paladin integrates with the following business systems and applications

Instagram

YouTube

Facebook

Twitter

Twitch

TikTok

Tipalti

PaymentRails

PayPal

Intercom

Pros & Cons

Pros

Excellent UI/UX for easy navigation

Massive influencer database

Effortless campaign reporting

Best-in-class privacy and security

Multi-lingual support

Flexible pricing plans

Cons

No blog support

No fake follower analysis

No social listening capabilities

Pricing

Custom

Contact Sales

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4.8

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Frequently Asked Questions

How much does it cost to license Paladin?

Paladin offers a tiered pricing structure based on the company’s needs and usage requirements. They build their products for companies of all shapes and sizes, so this pricing structure allows you to start small and scale costs as you grow.

Can Paladin help me grow and manage my network?

Yes, the software facilitates network growth and management. The Talent Locator, a powerful search engine for social influencers, can help grow your network through targeted recruitment. The Network Management Suite is a comprehensive platform for onboarding, paying, and supporting the creators in your network.

Does Paladin provide access to an Influencer roster?

Yes, it does. You can track your influencer relationships in a private CRM. Record each influencer’s contact details and payment information, store contracts, and capture additional first-party data with custom fields. You can also monitor correspondence with your influencers via automated bcc email tracking.

How many influencers does Paladin have in its database?

Paladin has a total of 50M+ global social media influencers in its database which you can select from to get the best results for your business.

What are the reporting capabilities Paladin provides?

Paladin’s campaign management and reporting software helps you generate sales materials, track deliverables, and provide real-time reporting to your clients.