Oktopost

Oktopost

Our Score 4.8

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About Oktopost

Oktopost is primarily a Social Media Management platform, designed specifically for B2B marketers to improve their social media game. Employee advocacy has been added to their bouquet of services, which include scheduling, social listening, engagement tools and content curation.

To use the Oktopost Employee Advocacy Platform, the company needs to first obtain the full social media management package. However, this makes it a comprehensive and well-rounded solution.   

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Oktopost allows for control over the content generated by users and also suggests new content based on the content created internally. Users can also suggest specific content items they think would be valuable.  

The platform makes use of different Boards for content and once content is shared to the employee advocacy board, it is then shareable by everyone who has access to that board. Oktopost also integrates with the Salesforce CRM platform, allowing sales teams to undertake advocacy within Salesforce.

Oktopost offers robust, post-level analytics, which reveals how social media posts drive traffic and leads. You can track your campaigns across a number of metrics including impressions, clicks, retweets, conversions, and more. The gamification features motivate your employees to share more by providing complete transparency of top-performing peers.

It integrates with most marketing automation platforms like Act-On, Hubspot, Marketo, Net-Results, Salesfusion and Pardot. It also shows the actual ROI of social media by tracking leads back to the specific post they came from, which is very useful for strategy and planning.

The Social Compliance features of Oktopost are also robust and help comply with legal requirements. Additionally, you can ban inappropriate and offensive keywords to prevent employee advocates from misusing their social media handles.

Our Review Verdict

Oktopost has been specifically designed for B2B companies to improve their social media game and start leveraging the social circle of their employees for a boost in their business activities. If you are one such business that meets this description, we definitely recommend Oktopost for you!

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Main Features

Content Management

Automated Publishing

Post Scheduling

Social Media Management

Campaign Management

Employee Engagement

Social Compliance

Reporting and Analytics

What integrations are available for Oktopost?


Oktopost integrates with the following business systems and applications

Salesforce

Microsoft Dynamics 365

Marketo

HubSpot

Eloqua

Pardot

Microsoft Teams

Act.on

Sugar Market

Bitly

Facebook

ClickDimensions

Feedly

Google Analytics

Zapier

Pros & Cons

Pros

It has a WYSIWYG editor for creating content.

Includes a built-in image library.

Tracking is great. Allows you to pull analytics by tags, social platforms, users, etc.

Interface isn’t overly complex so a good option for people who are starting out with employee advocacy.

Cons

Recurring posts need to be edited individually once they have been scheduled.

Scheduling doesn’t show what posts have already been scheduled for a specific day so overlaps do occur.

Pricing

Custom Pricing

Contact Sales

Alternatives

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PostBeyond

PostBeyond

PostBeyond is one of the most comprehensive Employee Advocacy platforms, which also offers Brand Resource Management, Employer Branding, Process Management, and Social Selling. Read More

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Dynamic Signal

Dynamic Signal

Dynamic Signal is a strong communication and engagement platform that helps companies connect with their employees to establish a mutually beneficial relationship. Read More

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Bambu by Sprout Social

Bambu by Sprout Social

Bambu was developed by Sprout Social, a social media management platform. With a background in social media management, it makes Employee Advocacy as simple and accessible as possible. Ba... Read More

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Hootsuite Amplify logo

HootSuite Amplify

Hootsuite Amplify is a mobile app that aims to strengthen the employee advocacy solution for businesses. It enables employees to share branded content easily on social media networks. Read More

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Our score

4.8

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Frequently Asked Questions

What is Employee Advocacy?

Employee advocacy is the promotion of an organization by its employees. An employee advocate generates positive exposure and raises awareness for a brand through digital media or offline channels. He/she also recommends a company’s products or services to a friend or family member.

Is Oktopost a Social Media Management tool or Employee Advocacy tool?

Oktopost used to be primarily a Social Media Management platform, designed specifically for B2B marketers to improve their social media game. Employee advocacy has been added to their bouquet of services, which include scheduling, social listening, engagement tools and content curation.

Does Oktopost offer a free trial?

No, it does not. However, you can schedule a free demo to preview the platform before you purchase a subscription. The demo can be scheduled from their website.

What pricing plans does Oktopost offer?

Oktopost offers customized pricing plans which can be requested directly through their website. However, since the platform deals mostly with B2B businesses, it is slightly more expensive than other similar platforms.

How does Oktopost help organizations?

Oktopost is a great tool for active employees to share stories about the company. You can easily keep track of activity and boost your impact. Additionally, you can have more accurate control of statistics for further comparisons and goal planning.