Oktopost is primarily a Social Media Management platform, designed specifically for B2B marketers to improve their social media game. Employee advocacy has been added to their bouquet of services, which include scheduling, social listening, engagement tools and content curation.
To use the Oktopost Employee Advocacy Platform, the company needs to first obtain the full social media management package. However, this makes it a comprehensive and well-rounded solution.
Read moreOktopost allows for control over the content generated by users and also suggests new content based on the content created internally. Users can also suggest specific content items they think would be valuable.
The platform makes use of different Boards for content and once content is shared to the employee advocacy board, it is then shareable by everyone who has access to that board. Oktopost also integrates with the Salesforce CRM platform, allowing sales teams to undertake advocacy within Salesforce.
Oktopost offers robust, post-level analytics, which reveals how social media posts drive traffic and leads. You can track your campaigns across a number of metrics including impressions, clicks, retweets, conversions, and more. The gamification features motivate your employees to share more by providing complete transparency of top-performing peers.
It integrates with most marketing automation platforms like Act-On, Hubspot, Marketo, Net-Results, Salesfusion and Pardot. It also shows the actual ROI of social media by tracking leads back to the specific post they came from, which is very useful for strategy and planning.
The Social Compliance features of Oktopost are also robust and help comply with legal requirements. Additionally, you can ban inappropriate and offensive keywords to prevent employee advocates from misusing their social media handles.
Oktopost has been specifically designed for B2B companies to improve their social media game and start leveraging the social circle of their employees for a boost in their business activities. If you are one such business that meets this description, we definitely recommend Oktopost for you!
Content Management
Automated Publishing
Post Scheduling
Social Media Management
Campaign Management
Employee Engagement
Social Compliance
Reporting and Analytics
Oktopost integrates with the following business systems and applications
Salesforce
Microsoft Dynamics 365
Marketo
HubSpot
Eloqua
Pardot
Microsoft Teams
Act.on
Sugar Market
Bitly
ClickDimensions
Feedly
Google Analytics
Zapier
It has a WYSIWYG editor for creating content.
Includes a built-in image library.
Tracking is great. Allows you to pull analytics by tags, social platforms, users, etc.
Interface isn’t overly complex so a good option for people who are starting out with employee advocacy.
Recurring posts need to be edited individually once they have been scheduled.
Scheduling doesn’t show what posts have already been scheduled for a specific day so overlaps do occur.
Custom Pricing
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4.8
Employee advocacy is the promotion of an organization by its employees. An employee advocate generates positive exposure and raises awareness for a brand through digital media or offline channels. He/she also recommends a company’s products or services to a friend or family member.
Oktopost used to be primarily a Social Media Management platform, designed specifically for B2B marketers to improve their social media game. Employee advocacy has been added to their bouquet of services, which include scheduling, social listening, engagement tools and content curation.
No, it does not. However, you can schedule a free demo to preview the platform before you purchase a subscription. The demo can be scheduled from their website.
Oktopost offers customized pricing plans which can be requested directly through their website. However, since the platform deals mostly with B2B businesses, it is slightly more expensive than other similar platforms.
Oktopost is a great tool for active employees to share stories about the company. You can easily keep track of activity and boost your impact. Additionally, you can have more accurate control of statistics for further comparisons and goal planning.
