The three major service suites it offers include Strategic Consulting, Integrated Marketing Communication, and Public Relations (PR). This covers almost all conventional, non-conventional, and digital marketing techniques such as Content Creation, Paid Advertising, Influencer Marketing, SEO, SEM, PPC, etc.
Strategic Consulting Services incorporate a lot of data analysis. The company collects and analyzes both brand-specific and market data to generate trends and insights. These insights are then translated into actionable decisions informed by numbers. The strategies hence developed drive growth and results for the business and help build stronger relationships with the customers.
The Marketing & Advertising function covers contextual and behavioral targeting, lead generation, paid search, content sponsorship, and retargeting campaigns. The ads have a clear message that is targeted towards a specific audience segment. The advertising exposure is extended through strategic placement of content on channels that are actually used by the target segment. This way, through the right selection of advertising channels and the creation of targeted content, Mower is able to run ads that generate sales.
Mower is also a Google Partner, and a member of the American Association of Advertising Agencies (4A’s), IPREX, and thenetworkone.