The service IMA provides include influencer marketing, content creation, campaign management, social media advertising, and brand consulting. With its tailored strategies and campaigns, it helps brands tell their story, building on the authority and reach of the top digital influencers.
The agency has a large database of over 19 Million international influencers from all industries including fashion, food, sports and lifestyle, as well as niches such as artists and more. Brands are connected with the most relevant ones depending upon their target audience and the goals they want to achieve out of the campaign.
Goal-oriented and data-driven KPIs are set and relevant content is developed. This content is then released and its performance, both organically and through paid advertising, is tracked over different platforms.
The agency also has a team of legal experts that advise brands and influencers on relevant partnership disclosure regulations and ensure that the contracts meet all legal requirements.
In 2019, IMA merged with the digital powerhouse, MediaMonks, to be part S4 Capital Group (SFOR).