Hootsuite Amplify is a mobile app created by the leading social media management platform Hootsuite, with the aim of strengthening the employee advocacy solution of businesses, by enabling their employees to share branded content easily on social media networks. Hootsuite Amplify was launched in 2015, and it has been one of the leading apps for increasing employee engagement ever since.

Hootsuite Amplify was strategically created to make it easier for employees to promote their company’s brand. Employees can now effortlessly share news, product launch details, and any brand-related content externally, to their personal social media platforms. The launch of Hootsuite Amplify has paved the way for empowering employees, by making them brand advocates of their respective companies.

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According to Hootsuite CEO, Ryan Holmes, “Employees want to actively contribute to an organization’s success. Amplify makes it easy for employees to share approved content on their own social networks, empowering them to be advocates who are engaged and connected with their company.” His statement is the perfect explanation of the significance of Hootsuite Amplify in helping brand employees to realize that they play an important role in building up a company’s name through social media sharing.

Employees that actively participate by using Hootsuite Amplify become the tools that boost awareness of their brand and products. It is also a great way of giving value, happiness, and self-satisfaction to employees when they share brand content on their social media network.

The use of Hootsuite Amplify provides advantages to the marketing and sales teams of a brand, by enabling employees to increase sales productivity by utilizing the power of social media. Brand employees can easily configure social media platform notifications, like that of Twitter, to notify them of relevant conversations about their brands. Having the power of knowing that people in their social media circle are talking about their brands, allows them to answer and join discussions happening on different social media platforms in real-time. This gives employees the opportunity to push for sales in an instant.

Hootsuite Amplify is used to find, build and nurture relationships between brand employees and potential customers, when employees tweet, re-tweet, like, share and engage in conversation on social media networks, like Facebook, Instagram, LinkedIn, and Twitter, among others.

The Hootsuite Amplify mobile app is available for both iOS and Android devices.

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Main Features

Brand related content management

Ambassador analytics

Simplified administration and reporting

Editing and approval tools

Employee engagement booster

Pricing

Free Trial

No. Demo only

Enterprise

Upon request

Pros & Cons

Pros

Great app layout

Simple UI

Easy for employees to share company content

Easy for brands to manage employee generated content

Cons

A bit expensive

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Our score

4.2

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