10 Best Affiliate Management Software and How to Manage Your Affiliates in 2021

There are many, many different affiliate management software solutions to choose from and it can be overwhelming to compare features, pros and cons, pricing… The list goes on! To simplify the process, we reviewed and rated dozens of platforms to narrow it down to this list of the 10 best affiliate managment tools. What Do…

Read More

Top 42 Digital Marketing Experts & Influencers in 2021 You Should Be Following [Updated]

Keep seeing the same 3 digital marketing experts in your LinkedIn feed? Or is your digital marketing strategy starting to look a little templated these days? Digital Marketers are some of the most versatile and creative professionals around, and they operate in such a broad, ever-changing landscape. We’ve curated a list of global experts and…

Read More

Retail Marketing Strategy: The Ultimate Guide for 2021 and Beyond + Examples

Retail marketing as a whole doesn’t get the attention it deserves.  Most people focus on e-commerce alone, and the potential it has, but in reality, it only accounts for 14% of global retail sales. The other 86% comes from people walking into stores and buying products in person.  This presents a unique opportunity to use…

Read More

4 Types of Influencers in 2021 and How to Choose the Best Influencers

As influencer marketing keeps growing, more businesses are deciding to create their first campaigns. According to Business Insider, by 2022 the influencer marketing industry is expected to become a $15 billion industry. With that in mind, there is an opportunity for brands to launch a sponsored collaboration with an influencer. This will increase your brand…

Read More

Loyalty Marketing – The Definitive Guide for 2021 and Beyond

Loyalty Marketing has been a part of marketing strategies for years. Recently, it has started to emerge as a new wave of marketers turn their focus towards retention and loyalty. But, customer acquisition is everything, right? Nowadays, marketers are still investing the majority of their time and budget in the big question: “How do I…

Read More

7 Mind Blowing E-commerce Email Marketing Stats [2021 Update]

Online retail is getting increasingly difficult every year, no question about it. You don’t need to be an experienced e-commerce professional to figure out how hard it is to find your place under the online sun and outperform hundreds of competitors in your niche. According to rough estimations, more than 20 million e-commerce websites are…

Read More

Digital Marketing KPIs: The Most Important to Measure in 2021 and Beyond

Measuring digital marketing campaigns is critical for success. However, some marketers forget or neglect to do so. That’s like shooting the dark. They’re performing campaigns without knowing what’s working and what isn’t. On the flip side, that’s what Key Performance Indicators (KPIs_ are for. Key performance metrics are the numbers that matter to your business….

Read More

Partner Marketing: The Ultimate Guide for 2021

Are you wondering if you need to try a different business technique or tactic? Or maybe you want to dust off and remove some of the old marketing approaches, to bring in a fresh, new approach? Mmm… something to think about right! Take a guess how many B2B marketing strategies exist today? There are a…

Read More

Marketing and Sales: What’s the Difference & How They Work Together [+KPIs for Each]

Years ago, product designers realized that throwing in new designs without consulting with the manufacturing team is a total waste of time.  Recently, sales and marketing functions have also realized that it isn’t enough to coexist. A better way is to work together and generate greater value for the organization. In fact, 67% of marketers…

Read More

User Generated Content: 5 Smart Ways To Boost Sales in 2021

Some businesses are deeply deceptive, using questionable tactics to get ahead. Others commit to operating ethically and always aim for honesty. However, no matter how you run yours, you’ll run up against skepticism. People simply find it hard to trust brands. Can you blame them? This is certainly frustrating, though. Particularly when you’re telling the…

Read More

Influencer Outreach: The Ultimate Guide for 2021 (Strategy, Tools, and Templates)

Imagine running an influencer marketing campaign with a celebrity on Instagram. The content gets thousands of views and likes. The influencer promises to increase engagement levels even further. Everything seems to be on the right track. But there’s a problem. For some crazy reason, you’re not selling anything. Despite high content engagement, you’ve managed to…

Read More

7 Best Persona Generators and How to Simply Create Yours (+ Examples)

When it comes to implementing digital marketing strategies, two words that get thrown around a lot are “customer personas”, and with good reason. Choosing who your business is going after is by far the most important step to take, even before setting up the practical strategy itself.  The necessity to create some kind of “prototype”…

Read More

The 15 Best Magento Email Marketing Extensions & Platforms in 2021 + Email Hacks to Increase Sales

Which Magento email marketing platforms should you be using? If you’re still scratching your head and feeling a little lost in the mix, you’re not alone. We know there are many email marketing apps available, and many of them offer quite similar features. So, how do you find the one that’s right for your online…

Read More

12 Best E-commerce Agencies That Will Boost Your Sales

Do you want to take better advantage of the e-commerce boom? Well, there’s no time like the present right? It comes as no surprise to a lot of us that the e-commerce world of marketing is growing bigger and better each and every year. It’s also worth keeping up to date with how this dynamic…

Read More

16 Best Referral Software That Will Boost Your Sales[2021 Full Review]

You have happy customers. And you’re constantly busy thinking about what to do to grow your business further and how to reduce the cost of acquiring a new customer (CAC). You have heard about Referral Marketing and its potential, and are now looking for the right software solution for your business. But finding the right…

Read More

8 Super Easy Ways to Find Affiliates that will Sell Your Product in 2021

Are you wondering how to find affiliates for your product? Well, we have exactly what you are looking for. Let’s start with a little background info first. The eCommerce industry already recognizes that affiliate marketing is one of the most efficient ways to increase your sales as it is turning into one of the most…

Read More

Affiliate Commission Rates: How to Determine Yours in 2021

According to statistics, about 81% of brands use affiliate marketing, and its popularity is due to its effectiveness, as well as the opportunity to evaluate the success of the campaign and to pay for actual results.  However, if you think about starting an affiliate program, calculating the commission rate can be a challenging task.  Nobody…

Read More

9 Best Link Tracking Software for Marketers for 2021

Is your Facebook campaign working? Are you wondering how many people have seen it or which demographic is clicking your ads the most? There are over dozens of questions that marketers face when trying to determine the effectiveness of their campaign. When you are running promotions across multiple channels, it is crucial to find out…

Read More

Top 8 Influencer Management Platforms [2021 Update]

Are you using a spreadsheet to record and manage influencer lists? We’ve all been there! Spreadsheets do have their limits. If you are scaling up and are looking for a platform to support your influencer marketing efforts, consider an Influencer Relationship Management (IRM) platform. It’s basically Customer Relationship Management (CRM) for influencers. There are hundreds…

Read More

The 13 Best Referral Program Ideas To Acquire More Customers (Inspiration Inside)

Any business owner knows that referral programs are the best way to gain more customers. The traditional ‘word of mouth marketing’ built the system after all. Regardless of the type of business, referral programs help you acquire more customers along with other benefits. In my years as a business owner, I have seen that referrals…

Read More

5 Best Loyalty Programs and How to Simply Create Yours

Customer loyalty programs are a vital part of retail marketing strategies. Are you hunting for some inspiration for yours? With all the focus on complex gamification and personalization, simple and successful loyalty program ideas might be hard to come by. An easy way to find inspiration is from the “best in show” – those big…

Read More

Phygital: The Definitive Guide for 2021+ Mindblowing Examples

You might already know the concept of Phygital Marketing from its previous iteration, Immersion Marketing. The new catch-phrase name conveys this marketing strategy’s meaning more clearly, though: Phygital = Physical + Digital.  With 2021 finally here, there is a sense that the future has actually arrived. We have the technology to make almost anything possible,…

Read More

5 Easy Ways to Build Customer Loyalty and Its Effects on Your Business

Ever had difficulty retaining your current clients? Imagine this: you have the best product, the most advanced marketing tool, you’re actively engaging in social media, and you have pretty much established your brand in the industry. But there seems to be something lacking. Somehow, you notice that you do not have recurring customers. Your customers…

Read More

4 Powerful Affiliate Program Strategies to Grow Your Brand in 2021

Affiliate marketing is a terrific and versatile tactic for the modern e-commerce seller. You don’t need to reach all the way to your prospective customers. Using proxies, you can pass the buck to some extent. First, find people in good positions to reach your target audience. Second, give them chances to profit from passing on…

Read More

Measuring and Increasing Customer Loyalty: 8 Simple Ways

Customer loyalty is an important part of a business’ success and turns one-time buyers into returning customers. You can implement strategies to acquire the customer, but it’s your job to enhance their customer experience and keep them coming back. In order to maintain customer loyalty, you need to actively invest in your customers and maintain…

Read More

Top 13 Influencer Marketing Agencies in 2021 [Updated Europe & US Review]

Finding the right influencer marketing agency for your brand can be a daunting task. So, we’ve reviewed dozens of leading influencer agencies between Europe and America and selected the top ones – just for you! Influencer agencies and platforms have more than doubled in two years. Therefore, it comes as no surprise that marketers experience…

Read More

Macro Influencers VS Micro Influencers: The Ultimate Review for 2021

If you’re struggling to navigate through the world of influencer marketing, you’re not alone. Looking at how complicated the strategies around micro influencers vs macro influencers can become, it’s no surprise that brands are starting to feel lost in the mix. The truth is, if you have a big-ticket brand budget you really don’t have…

Read More

The Best Retail Conferences You Must Attend in 2021-2022

UPDATE: Due to COVID-19 some of the conferences listed here have been canceled or moved online. We have done our best to update each conference with its new location and date.  As one of the most rapidly growing industries in the world, staying ahead of e-commerce trends is key to maintaining an edge over your competitors….

Read More

Top 10 Affiliate Marketing Agencies in 2021 and How to Choose the Right One for You

Are you looking for the right affiliate marketing agency for your retail business? We know it can be quite a daunting experience, and you simply don’t have the time. But don’t worry, because we have done some of the heavy lifting for you. In this article, we’ll introduce you to some of the best affiliate…

Read More