7 Best Persona Generators and How to Simply Create Yours (+ Examples)

When it comes to implementing digital marketing strategies, two words that get thrown around a lot are “customer personas”, and with good reason. Choosing who your business is going after is by far the most important step to take, even before setting up the practical strategy itself.  The necessity to create some kind of “prototype”…

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The 15 Best Magento Email Marketing Extensions & Platforms in 2021 + Email Hacks to Increase Sales

Which Magento email marketing platforms should you be using? If you’re still scratching your head and feeling a little lost in the mix, you’re not alone. We know there are many email marketing apps available, and many of them offer quite similar features. So, how do you find the one that’s right for your online…

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12 Best E-commerce Agencies That Will Boost Your Sales

Do you want to take better advantage of the e-commerce boom? Well, there’s no time like the present right? It comes as no surprise to a lot of us that the e-commerce world of marketing is growing bigger and better each and every year. It’s also worth keeping up to date with how this dynamic…

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16 Best Referral Software That Will Boost Your Sales[2021 Full Review]

You have happy customers. And you’re constantly busy thinking about what to do to grow your business further and how to reduce the cost of acquiring a new customer (CAC). You have heard about Referral Marketing and its potential, and are now looking for the right software solution for your business. But finding the right…

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8 Super Easy Ways to Find Affiliates that will Sell Your Product in 2021

Are you wondering how to find affiliates for your product? Well, we have exactly what you are looking for. Let’s start with a little background info first. The eCommerce industry already recognizes that affiliate marketing is one of the most efficient ways to increase your sales as it is turning into one of the most…

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Affiliate Commission Rates: How to Determine Yours in 2021

According to statistics, about 81% of brands use affiliate marketing, and its popularity is due to its effectiveness, as well as the opportunity to evaluate the success of the campaign and to pay for actual results.  However, if you think about starting an affiliate program, calculating the commission rate can be a challenging task.  Nobody…

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9 Best Link Tracking Software for Marketers for 2021

Is your Facebook campaign working? Are you wondering how many people have seen it or which demographic is clicking your ads the most? There are over dozens of questions that marketers face when trying to determine the effectiveness of their campaign. When you are running promotions across multiple channels, it is crucial to find out…

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Top 8 Influencer Management Platforms [2021 Update]

Are you using a spreadsheet to record and manage influencer lists? We’ve all been there! Spreadsheets do have their limits. If you are scaling up and are looking for a platform to support your influencer marketing efforts, consider an Influencer Relationship Management (IRM) platform. It’s basically Customer Relationship Management (CRM) for influencers. There are hundreds…

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Shopify Affiliate Marketing: 6 Best Apps + Full Guide for 2021 [Updated]

Is Shopify affiliate marketing really as easy as they say? In short: Yes! You could literally be making money while doing *almost* nothing. This is precisely why we’re going to explain why and how you should be leveraging the power of affiliate marketing to drive online revenue. And the best part? If you’re using shopify,…

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The 13 Best Referral Program Ideas To Acquire More Customers (Inspiration Inside)

Any business owner knows that referral programs are the best way to gain more customers. The traditional ‘word of mouth marketing’ built the system after all. Regardless of the type of business, referral programs help you acquire more customers along with other benefits. In my years as a business owner, I have seen that referrals…

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5 Best Loyalty Programs and How to Simply Create Yours

Customer loyalty programs are a vital part of retail marketing strategies. Are you hunting for some inspiration for yours? With all the focus on complex gamification and personalization, simple and successful loyalty program ideas might be hard to come by. An easy way to find inspiration is from the “best in show” – those big…

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Phygital: The Definitive Guide for 2021+ Mindblowing Examples

You might already know the concept of Phygital Marketing from its previous iteration, Immersion Marketing. The new catch-phrase name conveys this marketing strategy’s meaning more clearly, though: Phygital = Physical + Digital.  With 2021 finally here, there is a sense that the future has actually arrived. We have the technology to make almost anything possible,…

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5 Easy Ways to Build Customer Loyalty and Its Effects on Your Business

Ever had difficulty retaining your current clients? Imagine this: you have the best product, the most advanced marketing tool, you’re actively engaging in social media, and you have pretty much established your brand in the industry. But there seems to be something lacking. Somehow, you notice that you do not have recurring customers. Your customers…

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4 Powerful Affiliate Program Strategies to Grow Your Brand in 2021

Affiliate marketing is a terrific and versatile tactic for the modern e-commerce seller. You don’t need to reach all the way to your prospective customers. Using proxies, you can pass the buck to some extent. First, find people in good positions to reach your target audience. Second, give them chances to profit from passing on…

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Measuring and Increasing Customer Loyalty: 8 Simple Ways

Customer loyalty is an important part of a business’ success and turns one-time buyers into returning customers. You can implement strategies to acquire the customer, but it’s your job to enhance their customer experience and keep them coming back. In order to maintain customer loyalty, you need to actively invest in your customers and maintain…

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Top 13 Influencer Marketing Agencies in 2021 [Updated Europe & US Review]

Finding the right influencer marketing agency for your brand can be a daunting task. So, we’ve reviewed dozens of leading influencer agencies between Europe and America and selected the top ones – just for you! Influencer agencies and platforms have more than doubled in two years. Therefore, it comes as no surprise that marketers experience…

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Macro Influencers VS Micro Influencers: The Ultimate Review for 2021

If you’re struggling to navigate through the world of influencer marketing, you’re not alone. Looking at how complicated the strategies around micro influencers vs macro influencers can become, it’s no surprise that brands are starting to feel lost in the mix. The truth is, if you have a big-ticket brand budget you really don’t have…

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The Best Retail Conferences You Must Attend in 2021

UPDATE: Due to COVID-19 some of the conferences listed here have been canceled or moved online. We have done our best to update each conference with its new location and date.  As one of the most rapidly growing industries in the world, staying ahead of e-commerce trends is key to maintaining an edge over your competitors….

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Top 10 Affiliate Marketing Agencies in 2021 and How to Choose the Right One for You

Are you looking for the right affiliate marketing agency for your retail business? We know it can be quite a daunting experience, and you simply don’t have the time. But don’t worry, because we have done some of the heavy lifting for you. In this article, we’ll introduce you to some of the best affiliate…

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