Incrementality is the most precise and accurate method to measure the real value generated by individual marketing activities. In marketing, we always strive to optimize
Knowledge bases are the key to implementing a successful knowledge management system, offering the necessary ease-of-use for efficient information handling and accessibility. As organizations grow
To sell digital products, tactics like email or peer to peer marketing might not be enough for some businesses. Typical marketing strategies and advertising don’t give
Traditional marketing content like pre-recorded videos and blog articles is not engaging your audience the way you want. What do you do? You should work
In the last two years, NFTs have exploded onto the scene! In 2020, NFT transactions exceed $300 million. In the first six months of 2021 alone,
Artificial intelligence writing tools can write all your content for you at a fraction of the cost and in a fraction of the time! The
Every business wants more traction, more exposure, more customer engagement, but achieving this is easier said than done. How do you get your brand in
TikTok has firmly established itself as a major player in the social media arena. The platforms’ meteoric growth, high engagement rates, and popularity with a
Your email reputation, or sender reputation, plays a huge role in your deliverability, and ultimately the success of your email marketing. In the simplest terms,
Cost-per-action (CPA) marketing, or performance-based marketing, is a powerful approach that aligns promotional spending with tangible results. By only paying for specific actions taken by
With influencer marketing and video marketing dominating the digital marketing landscape in 2025, YouTube Influencers are a vital component of successful marketing. YouTube is the
Working with Amazon influencers is one of the best ways to boost awareness of your brand and increase your sales on Amazon marketplaces! Social media,
Healthcare is a complex and highly competitive space, with a unique set of marketing challenges and opportunities. Effective healthcare marketing bridges the gap between successful
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Finding the right digital agency for your influencer program can be daunting. Influencer marketing has become a massive industry, and the number of agencies and
Building and maintaining a good brand reputation is critical for success in an increasingly online world, especially through social media. With the internet and social
Crowdfunding marketing is the key to a successful crowdfunding campaign! Crowdfunding relies on a ‘crowd’ of people who will donate or invest small amounts to
An effective pre-launch marketing strategy is the key to driving a successful product launch and generating those initial sales and revenue that you need to
Dealing with resentful customers is inevitable and learning to deal with them effectively is an essential skill in business. Aside from the risk of losing
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Companies spend thousands of dollars on email or electronic mail marketing and social media posting to increase sales and keep existing customers returning. However, when
Social proof and influencer marketing are essential for success and sales, especially in e-commerce. Influencer testimonials combine the two, creating a powerful advertising marketing tool!
Good copywriting is critical for successful marketing. Agencies and big companies have the resources to hire a team of experienced and skilled copywriters to write
Hiring a marketer is one of the most important decisions you will make as a business owner – marketing can make or break your business.
Done right, employee rewards are a great way to motivate your employees, boost productivity and create a strong company culture. This 2025, company culture and
It’s 2025! Businesses need to be nimble, flexible, and driven to succeed. Hiring an outsourced or external sales team is the quickest way to leverage
Swag is a great choice for high-impact and low-cost promotion that can be used as a stand-alone strategy or to support all your sales channels.
Everyone loves great Stuff-We-All-Get. It’s not just a feel-good freebie. It is a highly effective and versatile marketing tool. Done right, these promotional products can
Trigger marketing is a highly effective marketing technique. It gives you a way to reach your contacts with relevant, personalized messages that are precisely timed
PPC (Pay-Per-Click) ad campaigns are a powerful tool for driving traffic and increasing revenue. The problem is that they’re time-consuming and costly to manage! So,
Lead magnets are a powerful way to boost traffic to your site, and increase your conversion rate. They’re one of the best ways to attract
In this guide, you’ll learn everything you need to know about Buzz Marketing. Buzz marketing is a strategy that the world’s top brands use to
This 2025, heat mapping tool are essential. Visitors to your website come for different reasons. Knowing how to improve their experience on your site will
Today, you’ll learn about a powerful tool to reinvigorate your marketing campaigns: the FRM model. Coined by Hughes in the ’90s, RFM is a tried
This article will cover everything about the importance of customer interviews and how you can conduct them in the most effective manner. Research reveals that
In this guide, we will cover how marketing segmentation in a B2B environment can help your business reach new heights, along with 6 easy methods
In this article, you will learn everything about one of the best ways to get deeper insights into your audience — Customer Profiling. Consumer Profiling
In this article, we will talk about how you can choose the right video content management tools for your business that helps create killer videos
Today we’re going to look at the best customer feedback software, how much they cost, and the pros and cons of each. Want to improve
In this detailed guide, we’ll unravel the meaning of a virtual influencer and how these influencers can help your business. We’ll also cover a few
In this article, we’re going to show you the power of customer data platforms and why every business needs one. When businesses engage with their
SMS Marketing is a tricky practice. Countless businesses and consumers give it a pretty bad name. And you, the merchant that considers using it, faces
Blasting texts and SMS marketing can work wonders for your business – the click-through rate (CTR) for SMSs is 9.18% higher than any other digital communication
High cart abandonment and churn rates with low conversion rates are detrimental to a business. But combating this using a non-intrusive method like popups can
Is Shopify affiliate marketing really as easy as they say? In short: Yes! If you’re using Shopify, you’re in luck because this e-commerce platform already
In an online world overwhelmed with clutter and noise, branding plays a bigger role than ever before. Businesses that don’t invest resources in accurate and
The digital sports world is unique in so many ways, and marketers in other industries don’t necessarily know how to promote it. Worldwide, electronic sports
Mobile and app marketing is booming! 60% of the internet traffic is consumed on mobile devices. The app market is projected to reach $674B by
Let’s face it, video marketing is no longer a mere option—it’s a necessity. Brands across the spectrum, from startups to global giants, recognize the incredible
Many businesses do everything possible to convert their website users into real customers, but more than half of companies don’t pay enough attention to their
No surprises there, in 2020 and 2021 – years of closed offices, social distancing, and travel restrictions – digital events were up by 1000%! Even
The construction industry is evolving in the digital era, making a robust online presence crucial for contractors seeking growth and new clients. Many construction firms,
Effective branding and marketing have become crucial business tools for hospitals and healthcare professionals striving to stand out and connect with patients. Specialist marketing agencies
Whether you’re a seasoned business owner or a budding entrepreneur, using the best e-commerce platform is critical for success. That’s why we’ve selected and reviewed
Pay-per-click (PPC) advertising offers businesses a direct path to drive traffic and conversions. However, simply running PPC campaigns is not enough; strategic optimization is crucial
In the world of e-commerce, where digital efficiency is king, Shopify marketing automation has emerged as a game-changer for online retailers. As we step into
Running an e-commerce business is no small task, and we all know how quickly things can go sour if you can’t handle customers’ increasing needs.
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