It also leverages its in-house social media expertise, and its proprietary influencer tracking software to help brands reach out to their target audience.
The software helps to track influencer data from major social media platforms including TikTok, Instagram, and YouTube. Through the software, you can easily connect with the influencers that best suit your brand image and marketing goals, without hunting for them on social media for hours. You can filter the influencers on their follower count, engagement rate, audience demographics, audience interests, and location to connect with the relevant creators.
The software also provides an all-in-one influencer marketing dashboard which can aid you in all your strategic decisions. It manages the data collection and crunching of your sponsored posts. You can generate detailed reports with a few clicks and use these insights to further optimize your future campaigns.
The influencer marketing service by inBeat is particularly focused on using micro-influencers for campaigns, although they do work with macro-influencers and celebrities occasionally. Since the average cost per engagement for micro-influencers is much lower than typical celebrities, and the engagement rate is also better, they are most often the best option to drive a good ROI. inBeat takes care of everything for you; discovery, negotiation, payments, agreements, and strategy.